Advertisement Is A Powerful Thing On Our Life - 1335 Words

Advertisement is a powerful thing in our life. With the new technology, many companies are trying to build up a strong customer base that they can count on to buy their product. Thereby, they use various marketing strategies to promote and increase their sales. The best way to encourage, persuade, or manipulate the audience is to use advertising to call the public’s attention to their product. One important niche product line is the handbag which is part of the products that companies sell through advertising just to emphasize the qualities and the benefits of the product which is nothing but to be stylish. Analyzing two handbags advertisement that targeted different audience, we can see the marketing and advertising strategies that are†¦show more content†¦The photo is taken in black and white with a gray background to make the elegance and power stand out. Dressed in a long black suit, he is a perfect mix of charisma as a real gentleman; he is facing at the camera w ith the looks of a bad boy, and carrying a black handbag that matches the color of his garment. Additionally, the signature of â€Å"Givenchy Paris† flaunt across the center of the image. On the right side of the advertisement, below the picture text reads: â€Å"New York Madison Avenue – Miami Design District – Last Vegas Wynn†. As of the left side, the website of the signature â€Å"Givenchy.com† appears. I think that the advertisement is more effective. It relies the glamourous power of all celebrities whether athletes or model. The ad for Michael Kors appeared in Vogue which targets females who are in their twenties, care about style, beauty, and female fashion, and have a lot of money to spend on such products. They want something that make them feel fabulous. This evidence is based on all the articles in the magazine, and images that have traits from each of these aspects. This magazine in its entirety has many articles focusing on female style. Style such as Dillard’s, Chloe, Antonio Melani, Simon, Ralph Lauren, Valentino, etc†¦ are important defining this publication. The female beauty productsShow MoreRelatedTechnology And Social Media Of Our Generation1663 Words   |  7 PagesOur society is filled to the brim with visual images. Some more noticeable than others, yet they all impact our minds and thoughts differently even if the ideal is not visible on the surface. Gender, race, age, social class, etc., they all come into factor when affected by images of society. Although they are just i mages, current day society has learned to take pictures and warp them into anything they want to create. 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