Barriers and Limitations in the Treatment of Alcohol and...

Alcohol and Substance Abuse Treatment Barriers and Limitations in the Community Background of the Problem and Situational Overview Individuals plagued with alcohol and other substance-abuse problems face numerous barriers along the way to their recovery (Cunningham, Sobell, Sobell, Agrawal Toneatte, 1993). At the micro-level, some of the primary barriers relate to the potential threat to their employment and income as a result of acknowledging their problems. They include the financial risks associated with disclosure of the problem to employers. At the macro-level, there are relatively few high-quality opportunities for community-funded programs, particularly for middle and upper-middle-class working individuals. Those barriers include the relative unavailability of publicly-funded programs that are well-regulated and staffed by professionals with licenses in substance abuse fields. At the psychosocial level, there are significant barriers in the form of societal behavioral norms that pose barriers of different types based substantially on gender (Beckman Ama ro, 1986). They include general societal behavioral norms that promote alcoholism and substance abuse and particular psychosocial interpersonal dynamics at work and in the home that present different types of barriers to effective treatment based largely on gender (Beckman Amaro, 1986; Jessup, Humphreys, Brindis Lee, 2003). Micro-level Barriers One of the most significant micro-level barriers forShow MoreRelatedDrug Policy And Funding Has Not Changed Much Over The Past Two Decades1505 Words   |  7 Pagestoward a comprehensive approach; one that focuses on prevention, treatment and enforcement (p.1). One approach to this is allotting billions of dollars to the Federal Drug Control Budget. As of 2014, the majority of funding for this budget went into supply reduction (59.9%), demand reduction (40.1%), and domestic law enforcement (36.8%). Only 35 percent of the funding was provided for treatment of drug abuse, and 5.1 percent for drug abuse prevention (Sacco, 2014, p.16). These numbers have not changedRead MoreSuzy Case Study Essay866 Words   |  4 Pagespredispositions to substance abuse within her family, citing both her mother and father’s struggles with substance abuse. During the very first session, Suzy expressed concerns related to her ability to even come to counseling without sedating medication (Laureate Education, Inc., 2012). Potential Pharmacological Treatment Plan Based on the case study, and at this point in the therapeutic relationship, there has only been bits and pieces revealed regarding Suzy’s alcohol abuse. Boadie, Kelly, andRead MoreTheory Of Treatment Motivation862 Words   |  4 PagesMuch of the literature concerning treatment motivation has been focused on studying it as a predictor variable. However, research has shed light that it is equally important to identify and predict levels of treatment motivation from other forms of information at intake to reduce premature treatment termination (Ogrodniczuk, 2005). The current study performed a moderated regression of treatment motivation as a function of substance use problem history and number of criminal convictions. The resultsRead MoreCurrent Trends in Drug and Alcohol Addiction Essay1469 Words   |  6 Pageswith drugs and alcohol, so long that Stone Age beer jugs dating back to 10,000 BC have been discovered. Some historians argue that beer predates bread as a staple of human consumption (Hanson, 2013, Para. 1). As the centuries passed alcohol and drugs became ingrained in the early cultures of recorded history, the Egyptians, Greeks, Romans, Chinese, and early Christians all utilized mind-altering substances in ceremony and celebration (Hanson, 2013, Para. 3). Today, drugs and alcohol still play anRead MorePost Traumatic Stress Disorder ( Ptsd )1674 Words   |  7 PagesIraq and Afghanistan are receiving some sort of treatment for PTSD symptoms (Allen, 2016). Often veterans turn to controlled substances such as alcohol or narcotics in attempt to numb the pain they experience daily. Of veterans who have been diagnosed with PTSD, 20 % also suffer with substance use disorder or dependency that interferes with their life (Shorter, 2015). The most debilitating symptom of PTSD, and the reason many veterans turn to alcohol to self- medicate, is the constant re-experiencingRead MoreCase Review : Alcohol Use Disorder, Severe1847 Words   |  8 Pagesmee ts criteria for F10.20: Alcohol Use Disorder, Severe. To meet criteria for this diagnosis, as with stimulant use disorder, Dan must present with at least 6 symptoms outlined in the DSM-V for alcohol use disorder, severe (APA, 2013). Dan is taking drinking large amounts of alcohol with unsuccessful efforts to control his drinking. He craves alcohol and its use affects both his relationships and work obligations. Dan is consistently driving under the influence of alcohol, placing him in hazardousRead MoreThe Role Of Perinatal Women Seeking Treatment For Marijuana Abuse1973 Words   |  8 Pagesin this critical time families involved are more likely to encounter physical, psychological and social difficulties (Rodriguez and Rivieres-Pigeon, 2007). High frequency of substance abuse before and during pregnancy shows there is a clear benefit to understanding the characteristics of those who are prone to substance abuse, and the potential risks to their unborn baby. However, there has be en limited research into interventions and this can therefore be difficult to implement. The nine journalRead MoreSubstance Use Screening And Assessment Measures And Their Impact On Treatment2058 Words   |  9 PagesSubstance Use Screening and Assessment Measures and Their Impact on Treatment Tiffany L. Williams Post University Abstract This paper highlights 3 substance use screening and assessment measures that are commonly utilized in diagnostic assessment. The T-ACE, DALI and SBIRT tools are used across several domains, and in multiple healthcare settings. The purpose of this paper is to describe these assessment tools, and how they impact human services providers working in addictions treatment. Keywords:Read MoreMental Health And Substance Abuse And Dental Care1770 Words   |  8 PagesThe three dominant health issues were mental health, substance abuse and dental care (Fig.5 ) The difficulty in accessing care for the mentally ill people was one of the most important issues that almost all of the interviewees and online survey participants noted. The main sources of mental health difficulties were seen as 1) depression or anxiety, 2) substance abuse. The condition even is poorer for the children in need of mental health services, because there are not enough child psychiatristsRead MoreSymptoms And Treatment Of Drug Therapy Essay1383 Words   |  6 Pagescure schizophrenia. Unfortunately, antipsychotics have numerous side effects, which can be extremely difficult to manage, and about 50% of people with schizophrenia have shown poor adherence to treatment (Nose, Barbui Tansella, 2003). 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Curricular Ramifications Free Essays

The employment of computer technologies in elementary school education has significantly increased across the globe. The benefits and advantages of computer-based learning have been comprehensively discussed, yet it is also important to enumerate the ramifications associated with this endeavor. However, it is imperative to determine whether this technologically intense activity is appropriate for application to young children attending elementary school education. We will write a custom essay sample on Curricular Ramifications or any similar topic only for you Order Now This paper will identify several issues that are associated with the use of computers in teaching basic lessons to young school children. One of the most alarming reports regarding the ramifications of computer-based instruction at the grade school level is that the brains of young children are inundated with so much information at an early age (Healy, 1998). It has been earlier established that the brains of young children are still undergoing further development and thus it is best to allow time and the normal activities to enhance the young individual’s brain capacity as he grows through adolescence and adulthood. The exposure of young children to computer programs is thus a novel experience that has not been fully examined with regards to its long-term effects of human behavior and cognition (Kay, 1992). It is acceptable that adults employ computers at work and at home, yet allowing young children to use computers at such an early age may be rushing their underdeveloped brains to mature at a faster pace. Another issue associated with the employment of computers in elementary school education is that the quality of software programs may significantly vary, depending on the designer or creator of the program. There are currently so many software programs that assist a computer user in uploading, integrating and consolidating different types of information on a computer. It is thus possible that the computer program that is used by a certain elementary school has not been reviewed and endorsed by the school district and thus the school children may be affected in terms of their learning skills and behavior. The ideal computer program that could assist in teaching grade school children should not only include lessons on how to count or read, but also instill good morals, as well as conduct (Cassell and Jenkins, 1998). It may thus be possible that the computer program employed by a certain school was simply purchased based on the price of the software packaged. There are so many versions of tutorial software that are featured with violent activities that attempt to teach children how to count or read. It is therefore important that computer programs are designed as a simulation of classroom lessons, which will always include teaching of proper attitudes and behaviors. Another issue that may result from the use of computer programs in teaching lessons at the elementary school level is the decrease in interpersonal interactions among students (Whitley, 1997). One features of elementary school education is that these children are allowed to interact with other children of the same age, as they also learn lessons from their teachers. The employment of computers in teaching lessons to these young children therefore removes the social interactions that are important in shaping the personality of a child. Computer programs will thus accumulate more time spent sitting on a desk and staring at a computer screen. The young schoolchildren will thus lose significant time in playing and interacting with other children. Computer-based learning may also decrease the opportunities for a young child to learn the concept of cause and effect, which is strongly linked to social exchange with other children. It is generally observed that compassion is often learned at children and this is mainly through seeing what happens when one child is affected by a particular stimulus in the environment. In the case of employment of computers in elementary schools, children will be left with less time interacting with children and thus they might not learn how to appropriately interact with other people. The effect of this setting may not be immediately seen unless they have already grown older as full adults (Whitley, 1997). Another issue associated with computer programs in the elementary school level is gender difference in the use and appreciation of computers (Barker and Aspray, 2006). According to earlier reports, grade school-age boys are more comfortable in using computers than girls, thus reflecting the concept of male dominance in computer technology use (Butler, 2000). This gender difference may therefore affect the performance and learning capacity of the female school children, as these do not fully appreciate the reason why they have to use computers in learning specific lessons at school. In addition, there are reports that describe that elementary school-age girls develop an increase in their negative perception of computers when they reach the age range of 12 to 13 years of age (Kay, 2006a). On the other hand, boys of this same age range show an increase in their interest on computers, and thus reflect the significant improvement of their test scores from computer lessons and activities (Kay, 2006b). It has been suggested that this correlation between boys and computer use is influenced by the sense of confidence that this gender feels as they use such technological gadgets. Another obstacle that is associated with the use of computer technology in elementary school instruction is the difficulty of teachers in integrating this technology in their curriculum (Jenson and Rose, 2003). It is critical to understand that computers have only been employed in most human activity in the last twenty to thirty years. In addition, it has only been in the last 15 years that communication methods such as the email and short message service have been fully appreciated by society. It is thus possible that there are certain teachers in elementary schools around that world that are still not comfortable with using computers in their teaching curriculum. There are some teachers that would rather stick with the old classical method of instruction, especially when they have been teaching young children with only the basic lessons of reading, mathematics and writing (Howe, 1997). In the case where the Department of Education or the school district obliges all elementary school teachers to integrate computer programs in their teaching curriculum, this may present some form of stress of certain teachers that are not used to this technology. It is thus important that teachers be highly trained with regards to the use and the recognition of the advantages of including computers in their curriculum. It will be disappointing to see reports in the futures which describe teachers that are misguiding young school children in their classroom lessons because the teacher himself is not familiar with using a computer program. Given these ramifications on the curriculum of elementary schools, it is thus important that the decision and choices made with regards to computer use be thoroughly reviewed and assessed. Elementary schoolchildren’s brains are highly malleable and thus it is critical that the appropriate and relevant measure are undertaken in order to ensure good educations among these young individuals. References Barker, L. J. and Aspray, W. (2006). The state of research on girls and IT. In: Cohoon, J. M. and Aspray, E. (eds. ). Women and Information Technology. Cambridge, MA: MIT Press, pages 3–54. Butler, D. (2000). Gender, girls, and computer technology: What’s the status now? Clearing House, 73, 225–229. Cassell, J. and Jenkins, H. (1998). From Barbie to Mortal Kombat: Gender and computer games. Cambridge, MA: MIT Press. Jenson, J. and Rose, C. B. (2003). Women@work: Listening to gendered relations of power in teachers’ talk about new technologies. Gender and Education, 15, 169–181. Healy, J. (1998). Failure to Connect: How Computers Affect Our Children’s Minds – For Better or Worse. New York: Simon Schuster. Howe, K. (1997). Understanding Equal Educational Opportunity: Social Justice, Democracy and Schooling. New York: Teachers College Press Kay, R. H. (1992). An analysis of methods used to examine gender differences in computer-related behaviour. Journal of Educational Computing Research, 8, 323–336. Kay, R. H. (2006a). Addressing gender differences in computer ability, attitudes and use: The laptop effect. Journal of Educational Computing Research, 34, 187–211. Kay, R. H. (2006b). Evaluating strategies used to incorporate technology into preservice education: A review of the literature. Journal of Research on Technology and Education, 38, 383–408. Whitley, B. E. (1997). Gender differences in computer-related attitudes and behaviors: A metaanalysis. Computers in Human Behavior, 13, 1–22. . How to cite Curricular Ramifications, Papers

External Reporting Issues Incitec Pivot Limited

Question: Discuss about the External Reporting Issues for Incitec Pivot Limited. Answer: Introduction The report focuses on the subject of accounting and the issues that the accountant faces while reporting the account details of a company. This report aims to identify and analyze the critical accounting issues faced by Incitec Pivot Limited. During this report, the discussion and critical analysis are made on the 2015-2016 annual reports of the company. There are mainly four parts included in the report. At the end of the report, conclusion is derived by considering the overall findings of the study. Preuse of the annual report of Incitec Pivot Limited Identifying the rules and regulations that govern the annual report of Incitec Pivot Limited As per the 2015-2016 annual report of Incitec Pivot Limited, the company has followed the rules and regulations provided by the Australian Accounting Standard Board. At the same time, the Chief Financial Officer has also disclosed that the company has maintained the rules provided in the Corporation Act 2001, while preparing this annual report. As per the Corporation Act 2001, Sect314, the annual report of the company must include the directors report and auditors report in its annual report. The company has maintained this rule and at the same time, the company has also maintained the principles under Australian Securities Exchange Corporate Governance. In order to prepare the financial statements, the company that is Incitec Pivot Limited has maintained the AASB 101. Concept of materiality and its place in conceptual framework Materiality is an important concept of accounting that suggests the companies to disclose all the necessary information and disregard all the trivial information in the annual report. In the other words, materiality is an accounting tool that signifies the accounting transactions in the financial statements of the companies. The company Incitec Pivot Limited has also followed the principle of materiality, which can be identified in the 2015-2016 annual report of the company. Analyzing the materiality policy at Incitec Pivot Limited In the annual report of Incitec Pivot Limited, all the important matters like, sustainability information, materiality review, information about the stakeholders and the financial performance of the company has been disclosed. As per the 2015-2016 annual report, the company has prepared the financial statements that are free from financial misstatement in order to achieve the trusts of the external stakeholders. The material information of the company helps the external report users to understand the current state and future prospect of the company. Examining the major account items in detail Analyzing the possibility of misstatement to maintain the materiality policy The 2015-2016 annual report of Incitec Pivot Limited it has been identified that the company has disclosed all the essential information of the business. It is expected that the information provided by the company is authentic and there is no misstatement of the financial information. However, there can be misstatements of the financial information of the company. This is because sometimes little information is there which is confidential and in order to maintain the confidentiality, the company does the misstatement. However, as per the auditors report stated in the annual report of Incitec Pivot Limited, the financial report of the company is free from material misstatements. Therefore, it can be stated that the annual report of the company did not include any misstatement of financial information. Balance between ethical standards and materiality obligation Maintaining the ethical standards and materiality obligation together while preparing the financial report is not easy. The accounting standards suggest the companies to maintain the materiality obligation, however, sometimes to save the future business performance it becomes very difficult for the accountant to disclose the information truly. Due to this, the companies sometimes disclose some information, which are false. However, maintaining high ethical standard along with the materiality obligation is not impossible. The companies can maintain that by following the standards properly and preparing appropriate plan for the financial year. Explaining whether the annual report of Incitec Pivot Limited serves the best interests of the users The annual report of Incitec Pivot Limited provides the best interests of the users and preparers. In the annual report of the company each information about the business activity of the company is given. At the same time, the company has provided some of the future steps that the company has planned to take in the coming financial year. The policies taken by the company and the principles maintained are disclosed within the annual report. Therefore, it can be said the users can use this annual report to gather the necessary information about the company. The financial report of the company that is Incitec Pivot Limited follows the materiality standards stated under the accounting standards and principles. The maintenance of materiality helps to disclose all the information in detail. Due to this, the external users of the report can identify the performance and operational details of the company. The external users can know the extent to which the company has operated its business ethically and legally. The application of the materiality standards helps the organization to gain the trusts of the external users of the report. Therefore, materiality helps to enhance the usefulness of the financial report of the company. Apart from that, the application of materiality also affects the General Purposes of Financial Reports or GPFR. The GPFR of a company is to meet all the information needs of the external users. Therefore, if the company applies the materiality standards, then it can enhance the value of its GPFR, otherwise, the GPFR of the company will be useless for the external users of the financial reports. Reviewing the reasons for which the accountants become nervous about the application and connection between materiality and ethical behavior in financial reporting In a company, there may be some information that cannot be disclosed in the financial reports because of the confidentiality of the business operation. However, in order to meet the principle of materiality the accountants of the company are bound to disclose the information. Many times, the accountants cannot disclose all the true information of the company in the financial report because of the order given by the higher authority. Sometimes, it also happens that the accountants disclose the false information in the financial report. These types of steps push the accountants towards unethical behavior. On the other side, as per the accounting standards, the maintenance of materiality standards or principle is mandatory for the accountants[12]. Therefore, it becomes very difficult for the accountants to manage both sides. If the accountants follow the order of the higher authority, then sometimes they need to take unethical steps but if they follow the accounting standards, then sometimes the interests of the company remain unfulfilled. Due to this, the accountants feel nervous at the time of application and connecting the materiality and ethical behavior. Motivations and Consequences In order to make the decision-making process of the accountants easier, the management of the company can motivate the accountants and the other employees to follow the rules and regulations provided by AASB and IFRS and can influence them to work ethically. The management can motivate the accountants and other employees by the following ways: The management can arrange for a meeting and can discuss on the importance of the rules and the ways through which the accountants can follow the rules and regulations of AASB and IFRS regarding materiality by managing the confidential matter of the company. The management can increase the remuneration of the accountants, so that they become agreed to take the higher responsibility for preparing the financial reports of the company. Higher remuneration will motivate the accountant to take critical decision. If the company take the above motivation strategies then it will be possible to manage the materiality along with the confidentiality of the company. The accountants and other employees of the company will be more interested to work at the workplace and as a result the financial performance of the company will be improved. Conclusion In this report, it has been identified that the company that is Incitec Pivot Limited has disclosed the necessary information in the 2015-2016 annual report. The auditors report that is stated in the annual report of the company has clearly mentioned that the company has fulfilled all the accounting standards. The report has also identified that the annual report of Incitec Pivot Limited has served the best interests of the external users and so the value of GPFR of the company has enhanced. At the same time, the report has also disclosed that the accountants of the companies feel nervous while rearing the financial reports because it becomes very difficult for them to maintain the materiality and ethical behavior together. Reference list: Amiram, D., Chircop, J., Landsman, W. R., Peasnell, K. V. (2015). Mandatorily Disclosed Materiality Thresholds, their Determinants, and their Association with Earnings Multiples.Available at SSRN 2631876. Bernstein, A., Beeferman, L. (2015). The materiality of human capital to corporate financial performance.Available at SSRN 2605640. Eccles, R. G., Youmans, T. (2015). Materiality in Corporate Governance: The Statement of Significant Audiences and Materiality.Harvard Business School General Management Unit Working Paper, (16-023). Edgley, C., Jones, M. J., Atkins, J. (2015). The adoption of the materiality concept in social and environmental reporting assurance: A field study approach.The British Accounting Review,47(1), 1-18. Fasan, M., Mio, C. (2016). Fostering Stakeholder Engagement: The Role of Materiality Disclosure in Integrated Reporting.Business Strategy and the Environment. Incitecpivot.com.au. (2016). Incitecpivot.com.au. Retrieved 7 August 2016, from https://www.incitecpivot.com.au/ Khan, M., Serafeim, G., Yoon, A. (2015). Corporate sustainability: First evidence on materiality.The Accounting Review. Moroney, R., Trotman, K. T. (2015). Differences in Auditors' Materiality Assessments When Auditing Financial Statements and Sustainability Reports.Contemporary Accounting Research. Nishant, R., Goh, M., Kitchen, P. J. (2016). Sustainability and differentiation: Understanding materiality from the context of Indian firms.Journal of Business Research,69(5), 1892-1897. Pina, V., Ivanov, M., Torres, L. (2016). Financial Transparency of Local Governments in Eastern EU Countries.Revue Internationale des Gouvernements Ouverts, 191-202. Singh, M., Peters, S. J. (2015). Materiality: Investor Perspectives.

Saenz v Roe Case Brief Essay Example

Saenz v Roe Case Brief Paper Case Brief Saenz v Roe (1999) 1. Facts The facts of the Saenz V Roe case is that in 1992 the state of California wanted to change the Aid to Families with Dependent Children Program by setting a limit to new residents. By having this approved by the Secretary of Health and Human Services and having the Federal District Court implement it, there would a large number of new residents who would be treated unequally. By the time it became into law on April 1, 1997 a class action was filed to challenge it. Then Ms. Brenda Roe brought it up along with other first year residents to Rita Saenz in the Supreme Court. We will write a custom essay sample on Saenz v Roe Case Brief specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Saenz v Roe Case Brief specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Saenz v Roe Case Brief specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 2. Issues The issue with this case is that does it violate the Fourteenth Amendment. Which in short says that no other state has the right to impose laws that violates the rights of other American citizens that moved from other states. Such as in this case people moving to California. 3. Holding In this case this state amendment clearly violates the Fourteenth Amendment of the U. S. Constitution. 4. Reasoning The reasoning behind is that California is trying to make it where new residents can’t benefit from Aid to Families with Dependent Children Program. If another state does not have that and that state’s citizen moves to California their rights under the Fourteenth Amendment would be violated. 5. Dissent The two justices that dissented are Chief Justice Rehnquist and Justice Thomas. There reasoning behind their dissent is that the framers might have intended the Fourteenth Amendment for other reasons that do not apply to this such as just being able to be a U. S. citizen in another state.

Strengths and Weakneses of The North and South essays

Strengths and Weakneses of The North and South essays There were many strengths of both the union and confederate states. But the most abundant strengths belonged to the Union. Such was the very large population. This enabled the Yanks to have more people to go to war, more people to work the industry, more people to supply goods by farming them, and most important of all, they had plenty more reserves to send to the war effort. Another strength of the Union was the Navy. The navy could set up a blockade of ships to intercept the goods traded between the South and Europe. This would put great strain on the Confederates; they would have to ration all of the supplies, and would die from starvation/ living conditions. And since 65% of the farmland in America was found in the North, the South had less means to find food. The Yanks had 90% of the factories in America; they manufactured iron, coal, copper, and sulfur. The North also had one of the best political leaders in the country, Abraham Lincoln. As for the South, there were not as many advantages. Although there were a few strengths, there eventually werent enough to repel the Union army. The Rebels were skilled in basic survival skills such as horse riding, hunting, and primitive weapons use. The south also had the better generals/military leaders, because most of the generals that were trained so well were natives to the south. The Rebels were fighting on their home ground, and had to protect their homes and way of life. They would fight for their family. And, because of the North blockading the cargo ships coming and going from Europe the supply lines were enormously short. On the whole the South just didnt have enough advantages to overcome the Northern armies. What the rebels lacked in food, people, land, and a monetary system, they gained in leaders. But with the Yanks many advantages such as vast railway lines, agriculture, population, political system, leaders, and abundant resources, the South just could not ov ...

Three Tips to Six-Figure Freelancing Today

Three Tips to Six-Figure Freelancing Today They’re all over the Internet articles with titles blazing YOU CAN MAKE SIX FIGURES FREELANCING, JUST SIT AT HOME IN YOUR PJ’S! Most people, to be frank, hate their jobs. According to a 2012 survey I started freelance writing in 2002, back in the â€Å"good old days,† before the housing bubble bust, the collapse of Goldman Sachs, and the mainstreaming of food stamps. I sit at home in jeans instead of pajamas, but in the last ten years, I’ve managed to earn six figures for at least three of those years. My articles have appeared in everything from Women’s eNews to The Writer, and I occasionally write for businesses and nonprofits (yes, more money!) This article will show you three ways you can start earning six figures today. Tip #1: Set a goal of 30 queries in 30 days This first tip isn’t actually my idea. I gleaned it from my writing colleague, Indian freelance journalist Mridu Khullar Relph. Recently, Relph made a challenge to her fellow freelancers: jot down a list of your â€Å"dream† markets, such as National Geographic and The New Yorker. Go online, find the contact info of the appropriate editors, and write a query for each of the 30 markets you want to be published in. Send out a query every day in the month of May. I would add that, if you want to approach six figures quicker, make sure that each market pays $1 per word and up. If fifteen magazines and newspapers accept your queries, and you write fifteen 500-word articles at $1 per word, you’ll make $7500 in the month of May. How nice is that? Tip #2: Learn how to over-research When I first started to write articles, I interviewed sources, wrote about their experiences or expertise, and got my pieces published without a thought about re-slanting. Now I realize that over-researching, or gathering more information than you need for one article, is at the heart of a successful freelance career. It certainly makes future queries look more professional. When you add quotes or anecdotes from prior research into your pitches, editors know that you’re familiar with your topic, and won’t go AWOL when the article’s at deadline. Over-researching also makes writing articles easier. You have information from other pieces, and you spend less time in the library and interviewing, and more time writing. You get paid for words not for surfing the Web trying to find stats.      Tip #3: Write the article that the editor MUST have Think six months ahead. What’s the holiday that your potential market covers? Pitch an idea about that holiday an unusual idea. Just as specialist physicians, to paraphrase the comic Milton Berle, have small practices and big houses, focusing on a seasonal topic can unlock monetary doors. For example, if you want to pitch Christmas articles to a parenting magazine, first brainstorm ideas refusing to censor yourself. Sometimes, even the most bizarre ideas become published articles. It’s not about what you think is the right idea, it’s about what the editor must have in her particular edition. If you consistently give the editor what she must have, you’re on your way to a hefty income. Even in this era of high unemployment and job dissatisfaction, people continue to enter their home offices, and make six figures doing what they love. I’m one of them. Are you ready to realize your potential? Oftentimes, it’s as simple as logging on in your pj’s.

Bonaventures art - Christian artists Assignment

Bonaventures art - Christian artists - Assignment Example The essay "Bonaventure’s art - Christian artists" discovers Christian artists and focuses on the art of Bonaventure. Bonaventure strived to have a personal meeting with Francis’ companions; still alive as early as in 1260. Although Bonaventure really sought for the Saint’s companions, it is hard for one to conclude that Bonaventure’s intention was to present a trustworthy figure of Francis the Saint. A school of theology has argued that Bonaventure’s effort was to realize a theological history, that made him an icon of Francis’ background; this was the Bonaventure’s intended paint; â€Å"a stigmatized saint.† Additionally, Bonaventure brings out Francis as the founder of â€Å"a new religious order.† He also presents a conformity image between Francis the Saint and Christ. According to Bonaventure, St.Francis had a visionary experience while praying on top of a mountain in alone. During the experience, St.Francis was impr inted the wounds of Christ at the crucifixion; Christ’s wounds were referred to as the stigmata, while the experience the stigmatization. Consequently, Bonaventure a Franciscan’s leader wrote about St.Francis, and thereby making St.Francis canonical. This piece of work can also be analyzed by dividing it into three sections: foreground, middle-ground, and the background. Every figure, symbolically communicates to the observer. Additionally, the positioning of each figure is an important attribute of the artist. The wall painting and the panel painting reveal similar features.

Graduation Speech Essay Example | Topics and Well Written Essays - 500 words

Graduation Speech - Essay Example Short or long, bad or good, I will live to recall AlYamamah University. In this farewell, I must acknowledge the university staff including instructors, dean, registrar, and the entire faculty that sacrificed their time, effort and resources to ensure that we successfully complete the journey and attain the excitement I’m currently experiencing. The entire university faculty always kept us informed about present-day and emerging issues. Instructors optionally went out of their way to organize learning materials that equipped us with the relevant skills and knowledge required in the currently competitive job market. They always ensured that our learning is not compromised by the difficult learning environment often affecting students’ understanding. The instructors acted as parents providing advice when necessary and ensure that we are on the right track. Surely, you did a lot to ensure that we had an enjoyable stay; I acknowledge you for your kind gestures! Moreover, it takes teamwork to survive in life. While my experience is limited, I strongly believe that we overcame the many problems that often threatened our lives because there was someone who was ready to help us. I received awesome support from my parents, family members, friends and university staff depending on the severity and nature of the problem. My parents were always responsive to my social and economic needs, not mentioning the dollars they had to part with to ensure my dream is transformed into a reality. Friends became available during study sessions, pizza parties, and whenever called upon. I thank you all. Regardless of personal choices, I must admit that AlYamamah University and Riyadh City was a perfect place to develop our bodies and minds during the important learning phase. Apart from the few shortcomings of the university, which I honestly believe were often a little exaggerated, Riyadh City has been accommodative to our often silly behavior.

Undying Message Essay Example for Free

Undying Message Essay â€Å"I have asked myself many times: Is the Filipino worth suffering, or even dying, for? Is he not a coward who would readily yield to any colonizer, be he foreign or homegrown? Is a Filipino more comfortable under an authoritarian leader because he does not want to be burdened with the freedom of choice? Is he unprepared, or worse, ill-suited for presidential or parliamentary democracy? I have carefully weighed the virtues and the faults of the Filipino and I have come to the conclusion that he is worth dying for because he is the nation’s greatest untapped resource. † *Ninoy delivered before the Asia Society on August 4, 1980 in New York City. It’s been years and yet Benigno â€Å"Ninoy† Aquino Jr. is still remembered from the shirts and posters that we see everywhere. This is only a sign that he became a part of every Filipino’s identity. However it is not only his so called heroism and legacy that has been left and looked upon, the famous statement â€Å"Filipinos are worth dying for† is also celebrated and even put in the old 500 peso bill with his famous portrait. But why did his statement moved us, Filipinos? Why is it necessary for him to say that we are worth dying for? â€Å"Worth dying for†: the phrase is heavily equipped with words that can be controversial. How do we say something is worthy and not only worthy of anything but worthy of dying? Are we that special for him to say that? Yes, for him, it is yes. Going back decades ago, we were under the martial law led by Ferdinand Marcos, the archenemy of Ninoy. Everybody before looked upon Ninoy for he was the only political actor that readily questioned Marcos and therefore took the hearts of the people. And with his death, the people’s cry for democracy was only empowered to the point that everybody was swayed by his ill fate. Scores of students, teachers, and workers alike make use of his statement either to fight their rights, use it academically, and/or to give inspiration to the public. That’s how it made impact on our way of living. We tend to use famous words from famous people because we think it will make our convictions heavier. Now this statement became a legend not only as a symbol before but also a symbol of fighting. It will be and always be reminding us that we are worth dying for and because of that we believe that we should be the bosses of the government and they should look upon us as their greatest resource for our own development.

walmart Essay -- essays research papers

Describe the nature of the industry in which Wal-Mart competes   Ã‚  Ã‚  Ã‚  Ã‚  The discount retailing industry, in which Wal-Mart competes, suffered slower growth in industry sales and in new store increases by reaching maturity. This resulted in a shakeout that has left the industry very concentrated. These trends are likely to continue due to intensified competition driven by companies seeking to expand market share by gaining efficiencis and economies of scale in distribution and purchasing. Indeed, in 1993 the top 5 discounters accounted for over 70% of total industry sales. Consequently, barriers to entry are high. Other barriers to entry include the high capital expenditure requirements of leasing or buying the stores; promotional costs; vast capital costs of leasing or buying warehouses and distribution channels in order to buy and store the product; costs of training and hiring the work-force to provide high-quality customer service. Finally, the threat of subsitution is high, for all the merchandize is readily available at many type s of stores; this reinforces the need to compete on prices, costs and customer-focus. As growth in this industry slowed securing more market share is the critical way to compete as only then are you able to leverage your economies of scale to build cost advantages.   Ã‚  Ã‚  Ã‚  Ã‚  The nature of Wal-Mart’s competitive priorities are based on the foundational of minimizing all its costs vis-à  -vis its competitiors so that it may provide the lowest cost merchandise, and thereby boost its market share. Wal-Mart aims to differentiate itself, and enhnce it’s competitiveness, by making technology, its advanced computer and telecommunication system, a core competency. This maintenance of superior technology greatly enhances Wal-Marts ability to focus on building and maintaining relationships with its customers, suppliers and employees; for example, it cuts down on unnecessary large inventory levels and enables intimate and timely contact with suppliers. Wal-Mart further competes on cost, ‘value of the dollar’ philosophy, and also performance quality, by adding value through its training program and its corporate culture which increases customer satisfaction. However, Wal-Mart’s management which initially portraye d itself as the lowest cost provider had to change this policy partially because it becam... ...r relative to its suppliers, Wal-Mart was able to implement and enforce radical cost-cutting measures; these included saving realized by eliminating manufacturer’s representatives from negotiations with suppliers; by making its vendors pay for communicating expenses. Wal-Mart’s decentralized, incentive driven corporate cultural program is also a major asset in reducing costs for, despite non-unionization, employees assisted in realizing savings and in keeping ‘shrinking’ costs below their competitors. This program also raises employee satisfaction, and probably reduces employee turnover (thereby reducing costs for training new workers), and boosts customer satisfaction. Wal-Mart’s hihgly-automated two-step hub distribution network, involving greater supplier participation, and usage of techniques such as ‘cross-docking’ enabled the company to utilize even quicker inventory control (resembling a manufacturing firm’s JIT). Final ly, even the location of the distribution centers and stores, which were grouped together, enhanced the speed with which inventory was managed. It also meant that trucks could be used which further reduced costs and increased reliability and speed of service.

Football the Good Essay

My favorite sport is foot ball. Foot ball is considered a contact sport. It allows you to meet other boys my age. But most of all it helps me to build physically and mentally. There is nothing like getting in to the uniform and out on the field. I like to look at the crowd and hope they are going to cheer for my team. Before we get on the field, we have to do a few exercises which keeps us limber and in shape. We do push up and run, there are other exercises we have to do in our practice sessions. Which is at least 4 times week? I believe in football you get more exercises than any other sport. I like the fact that we can play under the lights at night. This seems to be the best time to draw a crowd to cheer you on and parents aren’t so apt to be working so they can come and enjoy the game. Nothing makes me prouder than to have my dad tell me what a good job i did. My dad loves football as much as I do and it seems to bring us together more. We watch a lot of football on television. Yes, you can get hurt in football, which is why some kids don’t want to play. But, some hospital records show that you get hurt just as much or even more playing soccer. You can get hurt playing baseball and some of the other sports also. To be honest, I would not suggest playing a sport of any kind if you are afraid of getting hurt. Not only do you get the satisfaction of playing the sport, you can also get the attention of the cheerleaders. Who wouldn’t want that? I have played football since I was A young boy and I hope to play in college. Who knows I may get scouted for the major leagues. Yes football is my favorite sport whether I am playing or watching it on television.

Reflection About My First Year of College

After ending this first year of college I experienced a lot of things and I will remember most of them for the rest of my life. I have experienced some good things and some others that have not been that good, but probably that is part of college and being away from home. Obviously, I would like to have changed some of those, but some others I would not have changed. I am going to start talking about all the things I would like to have change.During this first year I have lived good and bad moments, but I have learnt a lot about all I lived. I would like to say that one of the things that have affected me the most is living so far from home. I am not used to live away from home and it has been a problem during the all year, especially at the beginning. I missed my family a lot, because we were so close and I missed my friends as well. The other thing I would have change would definitely be my dorm. This year I probably lived in the worse dorm we have on Ohio.I know for fact that it i s one of the oldest ones and it has not been renovated for more than a few years. First of all, the all hall smelled pretty bad. I do not know exactly what it was but it smelled old and it seemed dirty. Another part of it was the rooms. The rooms were small and badly distributed. They had one bed almost next to the other, and then they had just one desk for two people. Another bad thing about my dorm would be the bathrooms. We did not have a private bathroom, and they were pretty badly built.We only had four showers for the whole floor. It means twenty or twenty five people for four showers. The last thing I want to mention that I do not like about my dorm is about the laundry. When I first got in my dorm and I put my first laundry, I took my clothes out of the dryer and they were one or two sizes smaller than usual. After that I thought they would get smaller every time but they did not. Finally, the only thing I like about the rooms is that they have a sink. It is always nice if y ou can wash your hands and brush your teeth in your own room.I came to the United States to play soccer and this year has been a hard year for me. I have not played like I would like to have done it. Probably because of all the things I said above that have not gone very well. This is the reason why this year has not been perfect. After all, I have learnt about it and I am ready to come back next year and try my best again. Definitely I would have changed my first year of tennis and I would like to have been more successful. Moving on I am going to talk about the experiences I would not have changed.The most important one is my friends. I made a lot of friends here through the year and I would not change them for anything. I really like people from the United Stated, I think they are so friendly and they try to help you anytime. I will always remember when I first got here at ohio I was kind a lost on campus and everybody could tell that and most of them tried to help me. Another im portant thing that has affected me is the language. But I want to say that I would not have changed that.I am from Spain and as everybody knows the main language is Spanish, not English. It is true that a lot of people there speak English but when I came I did not know this language really well and I had to work so hard to be able to speak and write it like now. I still think I have a lot to improve but I speak it much better that last semester. I have to say it has been an important issue because I was pretty scared to come in the United States because I knew I had to understand people, talk to them, and write for school.Later on I realized that the only way to improve quickly in another language is by moving to the country and interacting with the people. Finally, I would not have changed my roommate. We are both from Spain and I knew him before we came here in the United States. I have known him since we were twelve because both of us play tennis. That is why we came to ohio, to be able to play tennis and study at the same time and together. I think I was lucky because we had a room together because it must be really hard to live and share a room with somebody that you do not know.I think every country has its own culture and if you have a roommate from another country it can be a little bit hard. Like I said before, I got lucky to share a room with him and even though I knew him from Spain you really only get to know someone when you live with them. It has been hard but we had so much fun and we really enjoyed the experience. In conclusion, I had a lot of fun this year at Ohio, and there are some things I would have changed but I think I learnt from them and I will learn more about other experiences that will happen next year.

Free Essays on Television And The Family

Television shows are made to entertain an audience. Sometimes they plots are just made up inside someone’s head, and other times they reflect what is going on in that society at a given period in time. Two shows in the same genre can be very similar, but then again can also be very different. They could both contain the same social issues, but portray them in different ways. A group of five of us was given the task to watch two shows and analyze them in terms of two social issues of our own choice and analyze how the issue fit with the time at which it was aired. Our research team had five people and we had to divide up the tasks between each of us. Our first task was to figure out what television show and issue we wanted to use. We went down the list for television shows and chose the most obvious issues in each and then found another show that contained the same issue. We came to the conclusion to watch â€Å"The Nanny† and â€Å"The Cosby Show† and relate them to issues of family and social class. Next we assigned different tasks. I do not have a television therefore my group decided that I should not be one of the people watching the television shows. So I was assigned the job of finding the television data from www.tvtome.com, finding the historical data, and collating the observation notes. The rest of the group assigned television shows based on whether they would be free to watch them. Deartra watches â€Å"The Nanny† everyday after school, so she agreed to watch two episodes and Nelson said that he was fr ee to watch the two episodes also. So that basically left Nicole and Rachel to watch â€Å"The Cosby Show†. The basic way we chose the episodes was by choosing whatever was on that night; we did not choose any specific episode. We then took down everyone’s email addresses and telephone numbers so we could all stay in contact while doing the assignment. We decided that everyone would just email me a copy of... Free Essays on Television And The Family Free Essays on Television And The Family Television shows are made to entertain an audience. Sometimes they plots are just made up inside someone’s head, and other times they reflect what is going on in that society at a given period in time. Two shows in the same genre can be very similar, but then again can also be very different. They could both contain the same social issues, but portray them in different ways. A group of five of us was given the task to watch two shows and analyze them in terms of two social issues of our own choice and analyze how the issue fit with the time at which it was aired. Our research team had five people and we had to divide up the tasks between each of us. Our first task was to figure out what television show and issue we wanted to use. We went down the list for television shows and chose the most obvious issues in each and then found another show that contained the same issue. We came to the conclusion to watch â€Å"The Nanny† and â€Å"The Cosby Show† and relate them to issues of family and social class. Next we assigned different tasks. I do not have a television therefore my group decided that I should not be one of the people watching the television shows. So I was assigned the job of finding the television data from www.tvtome.com, finding the historical data, and collating the observation notes. The rest of the group assigned television shows based on whether they would be free to watch them. Deartra watches â€Å"The Nanny† everyday after school, so she agreed to watch two episodes and Nelson said that he was fr ee to watch the two episodes also. So that basically left Nicole and Rachel to watch â€Å"The Cosby Show†. The basic way we chose the episodes was by choosing whatever was on that night; we did not choose any specific episode. We then took down everyone’s email addresses and telephone numbers so we could all stay in contact while doing the assignment. We decided that everyone would just email me a copy of...

How To Make Interns A Successful Part Of Your Marketing Team

How To Make Interns A Successful Part Of Your Marketing Team Flip on your TV and you will quickly learn that interns are good at three things: Making a killer cup of coffee. Running all your personal errands. Making notable mistakes, such as almost starting your company’s building on fire. While that makes for great TV, those examples are not true in the real world (except for the coffee part). Interns have now become an essential ingredient for success. They’re fresh, energetic, and willing to learn. These are just a few reasons why you might want to consider hiring an intern. Behind every successful team is a great intern who’s eager to gain knowledge and experience from what you have to offer. All you need to do is find the right candidate that fits well with your team. Easy, right? Maybe not, but don’t worry. We’ll teach you everything we’ve learned and show you how to hire an intern the right way.  First, well bring in Nathan Ellering, our Content Marketing Lead, to talk about the hiring process. Then, Ill let you know what ambitious intern candidates are looking for from companies (and what we need to do our best work). By the end, youll have a clear picture of how to run a successful internship program. How To Hire A Marketing Intern That Will SucceedWhy You Should Hire An Intern, According To Nathan Ellering Why you need an intern may seem obvious. However,  you and your intern will accomplish more if you clearly define one set of responsibilities and  projects that they’ll take ownership of: What daily tasks could an intern become an expert at? Think of something thatll eliminate it nearly entirely from your to-do list. (Scheduling social media messages, maybe?) Which kinds of projects could you teach an intern once, then repeat, and improve consistently? (Writing landing pages, maybe?) After you clearly define a valuable project you can teach an intern, it’s time to start the hiring process. But what should you look for? Which Qualities To  Look For In An Intern Skills can be taught. Grit, ambition, and determination can’t. Either your potential intern is a go-getter, or, as a mentor, you can tell her exactly what to do every step of the way. The trick is to find a balance between passion for the type of work you’re going to offer an intern and the tenacity that will help them succeed as an individual member of your team. Skills can be taught. Grit, ambition, and determination cant.At , that requires a multi-phased intern interview process: Sourcing and applying: This is when you actively search for candidates who may have had internships in your industry in the past, or are majoring in the kind of work you’d like help with. Share your posting on local college job pages, search for them on LinkedIn, and syndicate your listing to sites like Indeed. Review every application to determine if there’s a passion for what your intern will do before you even speak with them. Intro interview: This is an informal meeting, either in person or over the phone. The goal is to ask basic questions to gauge candidates’ interest, experience- even if it’s just through classwork- and long-term career goals. It’s a nice opportunity to ask questions like: â€Å"Why are you pursuing your degree?† â€Å"What do you want to do after college and even a few years after that?† â€Å"Why do you want to work with us?† Watch out for purely â€Å"learning† answers to that last question; ultimately, you need your intern to do meaningful work and not just learn. Hiring packet and example: If an intern candidate makes it past the intro interview, ask her to fill out a personality quiz to help you understand how she may work best. At this point, also give her an example project, and ask her to work through it to the best of her abilities without much direction. Final interview: When a candidate meets your expectations and would fit in well with your team’s culture, it’s time to get the team’s opinions. Peer review the example, look for red flags, and determine how to proceed. Offer: When you get all thumbs up, ask the candidate to join your team! This approach can help you strategically choose a candidate who will work well with minimal direction after initial new hire onboarding, collaborate effectively with your team, and push themselves- and subsequently, your entire team- to ship more projects. Choose an intern who will work well with minimal direction and will push themselves. #internHow To Get Your Intern  Started Clearly plan out your expectations. Let  your intern know exactly what they will do in their first month. A great way to do this is by creating an on-boarding checklist in a tool like Evernote that contains: Important documents to read or videos to watch to help your intern learn what their responsibilities are. A list of projects the intern will complete, along with commentary on your expectations on what the outcomes of those projects will look like. From here, help them learn how to work with your team to complete those projects. Help interns learn how to work with your team.After the first project is done, there will be lots of lessons learned from everyone involved. Ask your intern to review the process with the entire team to improve the project process: What went well? What went wrong? What should we improve? That’s it! Now I’m tossing this back to Halle, social media intern extraordinaire, to share how to incorporate an  intern into your team. And Now, Back To Halle: How To  Incorporate An Intern Into Your Team Nathan just gave you a great rundown of the hiring process. Now, Ill tell you what your intern needs to succeed, based on what weve learned at . In order to have a successful intern, you need make them feel like they are part of the team because well- they are. How do you do  this? Meetings:  Hold daily meetings to sync with your team and intern. Projects:  Give your intern more  opportunities  to learn,  by including them in team projects. Team activities: Allow your intern to be a part of team activities and exercises. Ready to become an expert? Let’s jump in! 1. Holding Daily Sync Meetings Here at , we hold a Scrum meeting every morning before starting our work day. Scrum is a daily meeting everyone attends. These are informal touch points, and they are effective with small teams who collaborate on projects together. What better way to make your intern feel at home than to have them be a part of your scrum meetings. The intern gets a first-hand look at what the team is working on and also how they can contribute. By including an intern in scrum meetings, they are able to understand the status of a project and can ask questions or express concerns. How can you incorporate your intern into meetings? Set a specific time for scrum meetings every day. This way your intern can develop a daily work routine. Discuss what projects you are currently working on with the team and what tasks the intern needs to have completed with set deadlines. Ask what each member of the team is working on, including your intern. This way they can bring up any roadblocks or questions they may have regarding the project. 2. Make Your Intern A Part Of Your Team Projects Remember why your intern is really there- to learn. The best way to learn is by doing. If your team has any current project in the works, make it your goal that the young individual is a part of the strategy or at least has some sort of task involved. Providing valuable projects he or she can take on, even if it’s just a small piece of a larger project, can be a great way to learn. Be sure to offer your intern opportunities that enrich your company and their career growth. Some marketing tasks your intern could tackle include: Social Media: Young professionals are creative geniuses at social media. You’d be surprised at what knowledge they hold regarding social media. Research: Interns are either in school or fresh out of school, so they are magical wizards at researching topics quickly and efficiently. Writing: You may already have a content writer, but consider giving your intern a piece of content they can write and perfect (such as this blog post I am writing). Recommended Reading: How To Structure Your Marketing Team To Create The Best Content 3.   Include Your Intern In Team Activities Do you have a team event going on? Include your intern! Is everyone on your team going out to eat? Include your intern! Team bonding is a phenomenal way to make your intern feel comfortable and gives them a chance to get to know everyone around the office. Every Wednesday at , we have Grillmaster Wednesday where a member of our team is in charge of grilling lunch for everyone. And 9 out of 10 times it’s one of our interns that steps up to the plate- literally. A Little Internship Program Advice For anyone who has never hired an intern before, it’s a wonderful experience. Plus, who couldn’t use an extra set of hands? Mistakes will be made on both sides, but that’s the beauty of it. It’s a learning experience for you and your intern. Use this experience to further develop your management skills. So here is a little advice that will go a long way 1. Don’t Be Afraid To Give More It’s better to have more than to not have enough when it comes to an internship program. You want your intern to gain a great deal of knowledge from all the experience they’ve learned. If they are doing one simple task over and over they will become very bored. Don’t be afraid to challenge your intern and have them do something out of their comfort zone.Don’t be afraid to challenge your intern and have them do something out of their comfort zone- like writing a blog post or a landing page- they might thank you for it. You should set aside some time each day to check in with your intern. Have a more formal touch point about once a week to keep them informed about upcoming projects and to ensure they have a clear direction of their current project. 2. Create A Friendly Environment As a mentor, you need to create an environment that makes an intern feel comfortable. Don’t just stick them in a room by themselves and hope they are learning. Unhappy interns will not want to be part of a team that doesn’t appreciate them. You and your intern will be spending a lot of time together, so it’s important that they are comfortable enough to ask questions or chime in when they have suggestions. It’s also important to build a relationship with an intern so that YOU’RE comfortable enough to ask questions. Ask them where they would derive the most value for their time spent with you, and seek to arrange a project in the areas that most interest and drive them. If your intern is doing a great job, let them know! Providing words of encouragement will make the individual more productive and continue to thrive. 3. Look At Mistakes As Lessons Learned I can guarantee that there will be mistakes made- from both ends. Use these mistakes as a learning opportunity for the future. If your intern is drowning in confusion, it’s up to you to jump in and save them. The intern you picked likely passed up on a summer full of road trips or a fall full of pumpkin spiced anything to work for your company. Always remember that they want to be here and shouldn’t be taken for granted. Aim to be a mentor your intern can learn from and look up to. Take the time to answer questions, and teach new concepts so that you can avoid future hiccups. You’ll even learn a thing or two yourself during the entire process, whether it be better ways to manage or smarter ways to complete certain tasks. Recommended Reading:  How To Create The Best Content Ever With Your Cross Functional Team Now You Know How To Hire A Successful Marketing Intern! Throughout the internship program, always make sure you are giving the individual opportunities to learn or projects that will look awesome on their resume. Many companies may offer their interns full-time jobs if their work was exceptional. If you don’t intend on hiring on your intern, then write them a great letter of recommendation. At the end of the internship program, an intern should walk away with an unforgettable experience that was engaging and worthwhile.

Business Coursework Example | Topics and Well Written Essays - 1500 words - 2

Business - Coursework Example In addition, it is the ability of accepting changes and novelty. Creativity is driven by individual’s interest, passion, and the existing market problem and not by external pressure. Additionally, creativity is made up of three component: innate motivation, creative thinking, and expertise. On the other hand, innovation is the implementation of a new idea that provides an entrepreneur with a competitive advantage. The element of innovation distinguishes a successful business from the rest. Therefore, innovation increases the business competitiveness through rejuvenating and redefining an existing idea. Creativity is subjective; it cannot be measured while an innovation is measurable. In the U.K., the beauty industry is a big business. There are numerous beauticians and beauty salons offering the beauty conscious populace with a large number of competent cosmetologists (Erdomus & Cicek, 2012, p.1354). In today’s world, women and men are increasingly becoming conscious of their looks. As a result, the demand for high-quality treatments and reliable beauticians is great. Mobile beauty shops provide treatment to customers at their homes. In addition, they provide reliable and accessible services to the clients. The business requires a beautician to travel to clients and provide them with beauty treatments in the comfort of their homes. In UK, the beauty industry is catching up with dynamics of modern day lives. An average middle-aged British woman spends over 40 hours per week on full time work. As a result, the demand for mobile grooming has rose dramatically. . In the U.K., the number of mobile beauty parlors is lower compared to countries such as the U.S. The existing mobile beauty shops are not enough to cover the ever rising for the grooming services. However, to venture into the business one must love the industry and must be ready to learn.

Challenges of VET Programs in Schools Essay Example | Topics and Well Written Essays - 1250 words

Challenges of VET Programs in Schools - Essay Example It also offers different forms of trainings that help students fit into the job market easily. This paper will describe the vocational and training program in detail and highlight challenges that the program is facing. One may wonder how Australia arrived at a situation whereby a vocational and training program became an available option in the education system. History reveals that TAFE has been a leader in offering technical training for more than hundred years. However, tracing what it has evolved into from the 1970’s is more crucial than the entire history. Australia found 1970’s to be full of economical challenges. Its export values dropped and the country plunged into inflation and unemployment. Since the world was embracing technology so fast, people became jobless in Australia. The Sydney mechanical college had been offering technical skills that enabled people make a living before the hard times. When the economy destabilized, strategies changed. The Australian National Training Authority came into place and introduced vocational and education training in schools (VET). Students could learn different vocations alongside the curriculum and even train on workplaces. The program’s main objective was to provide the students with skills that could enable them find jobs or learn trades that could enable them make a living (Rauner, Maclean & Boreham, 2008). Vocational education and training is part of what TAFE does. Currently, TAFE has a broad range of courses. TAFE targets people of all age groups. It offers trainings to students who are completing their year12 enabling them to land jobs. Courses for such students instill them with skills that are necessary for the workplace. In addition, TAFE offers part-time courses to people who land jobs before they complete school. Other working class people need extra qualifications to get promotions and TAFE offers such. TAFE is unique and is the preferred choice because it offers nationally and internationally recognized courses at a broad range. On the hand, similar courses are available in schools approved and supported by TAFE for students who are yet to complete their year 12. It is one of the ways of ensuring a high retention rate to curb levels of dropouts. Schools offering such courses prepare students for the workplace and offer them life skills. These schools link up the students with workplace exposures. By the time of completion, students have some experience that can help them get jobs. In addition, these schools are a choice for students who cannot put up with the curriculum in the other schools. Instead of dropping out of school, they opt for TVET schools. Schools that run VET program have had their success stories over the years. They have positively influenced the society. However, such schools face several challenges. One of the challenges has its roots on the nature of the courses offered. Critics argue that students take subjects of a broad range making it difficult for them to determine their certification level. According to these schools, students complete their courses. However, keeping a track of all the courses students take becomes quite complex and this is the basis of the challenge (Maclachlan, 1994). As TAFE supports schools in offering TVET, it includes a program that requires a student to get a job and work a day weekly for several months. Students have to manage their time wisely and manage the two

Tream paper Term Example | Topics and Well Written Essays - 1500 words

Tream - Term Paper Example Modern buildings still incorporate beauty of art in there structural design which is in line with the old practice of pre-modern architecture. According to a quote from â€Å"Improvement of Modern Systems† by Sitte- â€Å"Our study has certainly demonstrated that it is not at all necessary to design modern city plans in as stereotyped a fashion as is the custom, that it is quite unnecessary to forgo in them all the beauties of art and the attainments of the past†, he confirms how pre-modern architecture focused on ornamentation that were aesthetic in value. In as far as the ornamentation in modern architecture need to maximize the good of all users, the necessity of stereotyped fashion that focused more on beauties of art was still somewhat of use in modern architecture. However, it is impractical to conceive stone ceilings much better contrived compared to those of the early churches. This is because they are at once, beautiful, light, substantial, and lofty. First, th ey are light, since, their principal strength anchors in the ribs and the intermediate spaces or the spandrils are packed in with small light stones. Secondly, they are substantial, since for every stone being cut to the centre and forming the portions of the curve, when combined they are capable of thwarting immense pressure and the keys or the bosses wedging all together. Thirdly, they are beautiful, since for no ceiling is worth being conceived more elegant and graceful than an elongated perspective of lines and arches which radiate from exquisitely carved centers. Fourthly, they are lofty, since, not only in relation to the elevation at which these stone ceilings of early churches are placed, but also that their construction enables the clerestory windows to get carried up high with a crown of the arch inside the intermediate spaces. Pitch roof express beauty and slide off snow Pre-modern architecture design utilized pitch roof so often. This is because of its perceived utility and beautiful appearance as opposed to the ugly look of flat roof. In pointed architecture, the pitch of roof is a subject in which certain useful observations might be made. One can find, on examination that the extremely beautiful pitch of any roof or gable end is undoubtedly an inclination satisfactorily steep to slide off snow without offering the slate too perpendicular a strain, that is created by the two sides on equilateral triangle. When this form is departed from, the gable definitely appears either too widely spread or painfully acute. Every really beautiful form in ornamentation of architecture is actually based on soundest principles of utility. The Practical men know how fiat-pitched roofs, that are extremely ugly in appearance, are nothing more than an ill calculated roof incapable of resisting the action of weather. Moreover, especially in slated roofs, gusts of wind in fact, blow under and also lift up the covering. Purpose of ornamentation is a factor to consider i n design work The purpose of ornamentation should come out clearly and be shown in the both internal and external appearance of any design work. Ornamentation should clearly reveal the purpose unto which a building is to be put. A building for worship of God, for example; should be different from the one used for settlements. A chapel should be different from house of residence. Cathedral should be differe

Company overview: Astro All Asia Networks

Company overview: Astro All Asia Networks Astro All Asia Networks is a Malaysias leading cross-media group with significance presence in DTH (Direct-To-Home) TV services, commercial radio and TV programming. The group encompasses of seven different structures which includes MEASAT Broadcasting Network Systems (MBNS) or also known as Astro TV, Astro Entertainment Network (AEN), Airtime Management TV Programming Sdn Bhd (AMP) radio networks, Tayangan Unggul Sdn Bhd (TUSB), Astro Shaw Sdn Bhd, Measat Publications Sdn Bhd and Digital Five Sdn Bhd. Astro is owned by Binariang Sdn. Bhd. with 85% share and the remaining 15% is owned by Khazanah Berhad. In this study, we will take MBNS as the main organizational where sports marketing lies in this structure. MBNS was established in 1996 with 22 channels broadcasted on air. Today, MBNS broadcasts more than 125 pay-TV channels and serves to more than 2.93 million households including Malaysian TV households, rural and urban. Throughout the technology advancement, the group has paved its innovative roadmap from Standard Definition (SD) to B.yond featuring High Definition (HD) broadcast to Malaysia through Astro B.yond. Up till now, Astro TV has its own 12 HD channels on its platform. In MBNS, it is divided into seven divisions which are first, Broadcast and Operations, second is Commercial Services, third is Customer Marketing and followed by Communications, Customer Experience, Information Technology, Sales Distribution, Content Management Group, Regulatory and Government Relations, Customer Marketing and lastly Technology and New Media. MANAGEMENT TEAM Dato Rohana Rozhan Chief Executive Officer MEASAT Broadcast Network Systems Ahmad Fuaaad Kenali Chief Financial Officer MEASAT Broadcast Network Systems Dato Borhanuddin Osman Executive Director Airtime Management and Programming Sdn Bhd Zainir Aminullah Executive Director Astro Entertainment Sdn Bhd Raghvendra Madhav Executive Director India (based in New Delhi) Ken Wang Executive Director China (based in Beijing) Louis Foo General Manager MEASAT Publications Lakshmi Nadarajah General Counsel Astro CUSTOMER MARKETING TEAM In Customer Marketing, the division is sub-divided into four other segments which are firstly, Malay Segment Marketing including Malay Loyalty, secondly, Presence Marketing, followed by Chinese Marketing, Sports Marketing, and lastly International, Education, Indian and Others Segment Marketing. Diagram (1.0) below shows the divisional structure of customer marketing team: Molina Musa (Vice President) Shirley Tan (Ast.Vice President) Chinese Segment Marketing Nachiappan M.T Arasu (Ast. Vice President) Sports,International, Education and Others Herman Sophiaan (Ast. Vice President) Malay Segment and Presence Marketing Rosnah (Ast Vice President) Malay Segment Loyalty Ahmad Faisal (Ast. Vice President) Sports Marketing Nik Faidz (Ast. manager) Sabrina (Associates) Michelle Goh (Ast. Manager) Yeng Yeng (Associates) Sheila Mathavan (Associates) Jeevan (Associates) Emarina Kamal (Associates) Yvonne (Associates) Nurul Hidayah (Intern) Nur Nazihah (Associates) Sharol (Intern) Heryandy Ramli (Associates) Mohd Syafiq (Intern) BACKGROUND OF STUDY This study is conducted to identify the factors of successful sports marketing strategies in pay TV industry in Malaysia which is solely owned by Astro MEASAT Broadcast Network Systems Sdn Bhd. Astro is a leading pay TV with no major competition in this industry for over 10 years is providing its premium sports package in broadcasting the worlds best sports on air. The exclusivity of Astro in showing the worlds best sports has become its major success in up-selling the sports package. Since Astro is represented as a global business environment where most of the contents are taken internationally and disseminate in Asia, how well the firm can do profit and improve humanity can be the most important dimension to look at through deeper understand in consumers preferences and income level (Van R. Wood, Dennis A.Pitta, Frank J. Franzak, 2008). Astro sports marketing team is now trying to adapt to local consumer buying behaviour and needs that are driven by the differences in cultural norm s. This study later will determine how it can be one of the important factors taken into consideration to ensure the success of sports marketing program strategies. According to Vivienne Shaw (2000) is her study on successful marketing strategies of German companies in the UK, she had identify that strategic objectives and focus, customer targets, competitor targets and competitive advantage, and interaction of marketing mix play a major role to ensure success. Besides aiming to discover the correlation between customer marketing strategies implementation, it is also will determine the feedbacks from rewarding its current 1.53 million sports package subscribers through the execution of sports ground events and corporate social responsibility. However, the ultimate objective of sports marketing is to achieve 1.8 million subscribers and increase average revenue per user (ARPU) still hasnt reached yet. Therefore, in this study, we will also find ways on how Astro can achieve its target either by peer influence and freedom of choice in choosing the most updating sports content. As the sports pack is the most expensive pack among all packages availab le, the benefits that subscribers will gain from paying the fees to watch the best in the world sports will be determined throughout the research. PROBLEM STATEMENT Ideal approach to pursuit the marketing strategies are important to win the heart of sports package subscribers. Among the all content packages offered by Astro including the basic pack, sports package is the most expensive of all. To retain the customers from reverting to original pack combo by withdrawing the sports package in Astro packs can be a major problem face by the organization as consumers want the best value for every cent paid to watch the best worlds sports on air. Therefore, Astro needs to give the best value and sport contents available that worth paying by consumers. Another problem faced is to ensure exclusivity of Astro sports pack from other competitors in broadcasting industry such as RTM and TV3. According to Simon (1992, p.6), he stated that organisations must be able to manage the integration of market and technology as equally driving forces. With the technology advancement, sports pack can be integrated into incredible pack that competitors doesnt have such as watching sports game in high definition (HD) instead of standard definition (SD). The internal factors that influence the successful of sports marketing program are also been questioned on the level of its effectiveness. Major challenges for managers according to Eleri R. Thorpe and Robert E.Morgan (2007) are on how manager direct the efforts of talented employees in given time frame and how manager guarantee that aims mission of intended marketing strategy is clearly understood by employees. As consumers not only looking forward for the international sports team, it is also another drawback because Astro needs to fulfil the local consumers taste by broadcasting local game on air in the sports package. OBJECTIVES OF STUDY The objectives of conducting this research are: To discover the success factors sports marketing strategies in pay TV industry in Malaysia. To identify how sports marketing strategies will be able to cater and fulfil the differences in consumers preferences. To reward consumers with feeling of belonging through CSR and ground events organized by the Sports Marketing team. To identify the benefits gained when subscribers pay monthly fees to subscribe to Astro sports pack as compare to watch sports at non-pay TV station. RESEARCH QUESTION In conducting this research, the questions below need to be answered through observation, interview the internal parties or from consumers feedbacks. How Astro sports marketing strategies able to cater and fulfil the consumers preferences in terms of gender, cultural and income level differences? What can Astro sports marketing team do to make customers have the feeling of belonging through corporate social responsibility (CSR) and ground events to reward loyal customers? How Astro can provide freedom of choice in choosing the most updated sports content in any platform through the adaptation of marketing strategies and marketing mix? What are the benefits received or caused-related marketing effected the subscribers when they subscribes to the sports package and pay the monthly fees throughout the years in comparison with watching sports game broadcasted in non-pay TV? SIGNIFICANCE OF STUDY This study can be significance not only to the organization itself, but to customers and to the nation. Firstly, the researcher intended to discover the success factors of Sport Marketing strategies in pay TV industry in Malaysia for the benefit of the organization that helps to overcome the barriers and undesirable outcomes by learning all about the current subscribers and potential subscribers of sports pack. Secondly, this study also addressed to create awareness and positive identity that diverse Astro sports pack with other competitors in sports channel especially in non-pay TV. Another benefit of this study is to create more purchasing powers of consumers in deciding what give the best values for their money. They usually tied up with emotions when considering the purchase decisions. Therefore, through effective marketing strategies, it helps to derive consumers to make purchasing. As Astro is the main Asia pay-TV broadcaster and number one in Malaysia, it assist our country to come out with the technological advancement through the launching of High Definition channels that brings international; sports game lives together in HD direct to customers. It creates international brand image mutually will increase positive image of the nation. LIMITATIONS OF THE STUDY This research is conducted to identify what are the factors that sports marketing strategies can be successful in retaining the existing sports pack subscribers and attracting potential sports pack subscribers in pay TV industry in Malaysia. Thus it will be restricted only to observation, interviews and secondary data such as annual report. Observation that will be made internally in the organization itself (Astro) by interviewing the samples which is the top level manager in sports marketing team and the employees. Through observation during the ground events and corporate social responsibility done by the team, it helps to determine the success factors. Besides that, the external samples such as Astros customers, sports viewers regardless they are Astro subscribers or not on and consumers with difference genders and income level can be used to obtain results on the level of effectiveness of sports marketing strategies. Those vendors including event agency and producer of sports merchandises who have collaborated with Astro to sustain the premium sports packs can contribute in giving feedbacks and opinion regarding the success factors of Astro Sports Marketing through interview and supporting documents. DEFINITION OF TERMS Sports Sports can be clearly defined as an organized, competitive, and skilful physical activity and it is governed by set or rules and customs. For example of sports are football, badminton, and tennis. Marketing Marketing is a management process through which goods and services move from the concept to customer. As practice, it consists in coordination of four elements called 4Ps which are development of product, determination of price, advertising and publicity namely promotion and selection of distribution which is place. Subscribers As stated in www.thefreedictionary.com, subscribers is defined as to contract to receive and pay for a certain number of issues of a publication, for tickets to a series of events or performances, or for a utility service. In this study context, the subscribers are those who subscribes to Astro sports pack. Consumers behaviour In study conducted by Olympia Business School on Consumer behaviour, they had identified that consumer behaviour means how individuals make decisions to spend their available resources (time, money, and effort) on consumption-related items. It includes the study of what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it. Demographic Factors Demographic factors are characterized by statistical socio-economic characteristic or variables of a population which includes age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage. Pay TV Pay TV, premium TV or premium channels refer to subscription-based television services, usually provided by both analogue, digital cable and satellite but also increasingly via digital terrestrial and internet television. In this study context, researcher is referring to Astro as the premium pay TV industry in Malaysia. ARPU ARPU is defined as a measure of the revenue generated per user or unit. Average revenue per unit allows for the analysis of a companys revenue generation and growth at the per-unit level, which can help investors to identify which products are high or low revenue-generators. SUMMARY This study is conducted to identify the success factors of sport marketing strategies applied by the marketing team in pay-TV industry. By using the qualitative measures to conduct this study, it will focus more on finding evidence to answer the research questions. Data will be collected through primary data collections which are interview and observation. Besides that, secondary data collection also will be used such as from the annual report. This study is conducted within the organization itself and consumers feedbacks and point of view towards marketing strategies of sports marketing. Researcher used Judgment Sampling method and Convenience Sampling method. To analyze the findings and data, it will be analyze through Content Analysis, event Analysis and Phenomenology Analysis and there is no computer software involve analyzing the data. CHAPTER 2 LITERATURE REVIEW CONSUMERS DIFFERENCES AND PREFERENCES Different consumer has their own perceptions towards the need of subscribing to the Astro sports package. Through segmenting customers into geographic, demographic, psychographic and behavioural attributes, it helps to identify potential market for up selling the sports pack. According to Helen Reijonen and Tommi Laukkanen (2009), the advancement in information technologies had enable enterprises to collect more and in-depth information about their customers and make it useful for strategic business purpose. Besides that, through consumers socialization, it is also will affect the acceptance of sports package regardless of gender and culture. In research conducted by Luiz Moutinhon and Pedro DionÄ ±Ã‚ ´sio and Carmo Leal (2008) in the process of socialization can be seen as a deliberated act of identity construction the neophyte member begins to deliberately adopt mannerisms, attitudes, and styles of dress, speech, and behavior that he or she perceives to be characteristic of established members. Consumers also will be influenced with the brand image of TV broadcaster in order for them to decide whether to subscribe or not with the pack. Peter Drinkwater and Mark Uncles (2007) examined the impact of program brands on consumer evaluations of television and radio broadcaster brands and come out with finding stated that a successful program on a particular TV/radio station, consumers are likely to improve their perceptions of quality of the broadcaster. That is, the broadcaster brand image is likely to be enhanced. SPORTS MARKETING GROUND EVENTS AND CSR Sports package offered by Astro is currently the premium pack that offers the best sports in the world. Thus, all the sports fans in Malaysia depending on level of income who dont want to missed the live game broadcasted in sports channel will definitely subscribes to the sports package. According to Luiz Moutinhon and Pedro DionÄ ±Ã‚ ´sio and Carmo Leal (2008), in sports activities have always constituted an essential component of free time occupation TV in contemporary societies and in Europe, broadcasting and live attendance of sport games join together every year millions of supporters. The 2006 World Cup was seen in 154 countries by a total of 354,000 of million spectators. This showed that the sports game broadcasted in TV has its own superiority to attract more viewers to subscribe to Astro sports pack. However, to retain the customer loyalty from withdrawing the sports pack, the important of ground events and corporate social responsibility needs to be done. In study done by Anne-Marie Hede examined how special events, such as sporting, cultural, political, historical, religious or commercial/business events, provide opportunities for attendees to have memorable experiences communities to build social capital and for governments to induce new income into their economies though increased tourism and business activities. She also point out that large events such as the Olympic Games can customize product features and develop selling techniques tailored to local customs and cultures. MARKETING STRATEGIES Marketing strategies is the most important principle that needs to be determined to cater target market. With appropriate marketing mix 4Ps including product, price, place and promotion adapted; it helps to ensure success for sports marketing in pay TV industry. In research conducted by Anthony R. Bennet (1997), he stated that when organizations apply the marketing mix principle to market making, targeting the customer, it will involves giving value in relation to quality, value for money, reliability, product performance, cost effectiveness, fitness for purpose and so on. Water Wymer (2011) in his research Developing More Effective Social Marketing Strategies stated that social marketers have tended to limit their choice of set of social marketing strategies to various applications of 4Ps aiming to change individual behaviour and attitudes. However, some barriers may arise that caused marketing strategy to fails. Another research conducted by Water Wymer (et.al) if the social marketing strategy fails to remove an environmental barrier, the social marketing programs effectiveness will be lessened. In relation to this, Anthony R.Bennet (et.al) came out with a findings that channeling an organizational resources into the provision of products and services, it is argues that such strategic focus, on behalf of the organization concerned, will ultimately achieve the objectives set out. Organizational marketing activities will be influenced through publicity and helps to enhance brand image. According to Harlam E.vSpotts and Marc G. Weinberger, both communications activities might play a central role in developing and shaping the corporate brand. BENEFIT AND CAUSE-RELATED MARKETING EFFECTS The first question that always lingers in customers mind is whether the money they are paying is worth the value they receive when subscribing to the premium sports pack. In study conducted by Rob Docters, Raul Katz, Jerry Bernstein and Bert Schefer (2010), customers must first learn about the product and service, use and appreciate the value and lastly reassessment the value and benefits they gained. This research also came out with findings that familiarity of products will lead to usage and enjoyment of product and service. Besides that, through enjoyment of usage, it will leads to higher utility and satisfaction. Individuals also may derive the strength and sense of identity as they are socializing through groups. This can say to be a benefit when they gather together and use sports content as mean to socializing. According to Leal Luiz Moutinho, Pedro DionÄ ±Ã‚ ´sio and Carmo (et.al), individuals are unable to form self-images in the absence of a social identity derived from group affiliations. Stronger identification leads the individual to attribute desirable characteristics of the group to the self, and to assume a greater similarity with other group members. CHAPTER 3 RESEARCH DESIGN PURPOSE OF THE STUDY The purpose of this study is to determine to what extend that the Sports Marketing team has done its strategy to get Malaysian households to subscribe to Astro sports pack which currently the most expensive pack among all pack is offered by Astro. Up until now, it has 1.53 million subscribers of sports pack. Since its a customer base type of business, Sports Marketing has done excessive marketing strategies including content, pricing, package quality and customer loyalty to ensure the success. TYPE OF STUDY In conducting this study, the researcher has chosen the Qualitative method to discover the success factors of sports marketing strategies and it does not involve any measurement and statistical data. This type of study is more to finding the answer through evidence and providing textual description on the study. It is done through naturalistic and participant observation and also through interview. SAMPLING Throughout the research, the sampling techniques used in conducting this study are firstly Convenience Sampling Techniques, which involve in engaging the most accessible subjects mainly, the sports packs subscriber. Secondly, sampling technique use is a Judgment Technique by selecting the most productive sample to answer the research questions. Researcher decided to choose the Sports Marketing team itself in MBNS, vendors that engage with the events organized by the team, and feedbacks from useful potential candidates through their experience and public attitude towards the study. DATA COLLECTION In collecting data for this study, the primary method used is by internal observation throughout the meetings, ground events and planning of marketing strategies. Besides that, it also can be collected through interviewing the respective sports marketing team regarding the on-going process of marketing strategies and their perceptions toward customer acceptance of their marketing effort. Vendors and event agencies that engage directly with the sports marketing team also can provide data through interview on their point of view and also external observation. Lastly, another way of collecting data is through the secondary data which is the Astro Annual Report. CHAPTER 4 FINDINGS CONSUMERS DIFFERENCES AND PREFERENCES In Malaysia, there are many consumers differences that need to be taken aware before we want to market our products or services. Seeing that we are rich with multiracial, religions and ethnicities, sometimes we have a tendency to forget that all of us have differences in tastes and preferences. According to the Vice President of Astro Customer Marketing, Madam Molina Musa, in depth identification and segmentation of target market according to their demographic, psychographic and behavioural factors must be clearly acknowledged in order to ensure we achieve our target. Organizations must identify and target the most attractive market segments to ensure they can serve their products and services effectively. During the process of segmenting the target market for Astro sports pack, there are several key points to ensure the marketing team does not make any mistake thus affecting the marketing process. The segments that they are targeting first must be identifiable or easy to define and measure such as the income level. Second is it must be sizeable or large enough to be worth going after, this means that the market size is big to respond. Third is accessible which mean the market must be easy to reached when the company is doing promotion and through distribution such as media infrastructure and facilities. Another important factor is the market must be stable which means theres no war and crisis. The market also must be responsive to the marketing strategies and take action towards it such as by making purchasing. These key points also is supported in a book titled Global Marketing. In pay TV industry, the first and foremost important target market that they are aiming is depending on age, income level, lifestyle, viewing pattern and either they are housewives (HWs) or Professionals, Managers, Executives or Businessman (PMEBs). However, according to Nik Mohd Faidz, 29, Assistant Manager of Astro Customer Marketing, the main target for sports channel is to target those who are in PMEBs category. PMEBs usually are those who are age between 25 to 60 years old, and their main viewing time will be after office hour which is between 8 pm to 12 am and their ARPU is above RM100, which means they will spend more than RM100 to pay for the pay TV services. Another factor that ensures success for the sports marketing team to up sell the sports pack is when they are able to segment their target market according to their area whether they are from rural or urban, age, gender, behaviour and culture. For those who are living in urban area such as Kuala Lumpur, Johor Bahru, Georgetown Penang, they are more likely to watch international sports tournament such as Barclay Premiere League for football, NBA All Star Game for basketball, Formula One and maybe The President Cup for golf. Hence this type of consumers preferences will opt to watch Astro Supersports, ESPN, Golf channel and STAR sports or Eurosport. In contrast, those who are living in rural area such as in Kelantan and Kedah, they are more interested to watch Malaysian sports tournament such as Badminton, Malaysian Bowling tournament, Malaysian Football. Therefore, they will opt to Astro Arena since the channel only shows local sports updates and it is free. This statement is agreed by Venu Ramadass, the Astro ARENA president. ARENA also offers customers the 24-hour nonstop coverage of major regional and local sporting events as well as in-depth and extensive news coverage of matches and developments concerning local sports and athletes. However, during the big event that will attract all sports fan regardless where they come from, such as Thomas Cup, World Cup, they will definitely choose those channels that shows the live broadcasted matches. The differences and preferences of consumers can be furthered explain and summarized in the diagram below. Diagram 1.0 CREATE AWARENESS THROUGH GROUND EVENTS AND CSR Another factor that leads to success of Astro Sports is through the excessive ground events organized by the team to create relationship between subscribers and the organization. It is one of the marketing teams manners to encourage direct participants and involvement to get connected with subscribers, says Mr. Herman Aziz, Assistant Vice President for Customer Marketing in Greenfield segment. For Ground event here means events, road shows, tours, and concerts or street party held during the live match or to reward loyal customers. For example, during the Astro Barclays Premiere League (BPL) Viewing Party, Astro marketing has allocated roughly about RM100, 000 to run twelve ground events that associate with BPL live match. Latest, during the match between Manchester United and Liverpool, held on 6th March 2011 at Bola Bistro, Sunway Giza, Damansara, Astro has specially invited thirty lucky astro sports pack subscribers and twenty seats were allocated exclusively for both media and VVIP. According to Rakesh, Manager of event agency, Rhythm Production who was appointed by Astro Sports team to manage the ground events, the main purpose for inviting media is to gain positive feedback and to get them covered positive news to be featured in newspaper, sports magazine and television. VVIP that were invited usually those top managers from Astro team and sponsors such as Panasonic, Maxis and MYEG. Astro also will get the sportsmen, locally or internationally to involve with these kinds of road shows or tours so subscribers can get connected with sports player. For example, during the Master Football Asia, Astro has collaborated Football All Asia as one of the top sponsor to sponsor the tickets to lucky subscribers to watch the game played by star players from Manchester United, Liverpool and EPL All Stars such as Andy Cole, Robbie Fowler and David Seaman. Another example is during Astro Arena ground event in Malaysia, they will bring along the local sports men and also their ambassadors to join and interact with subscribers such as the famous Malaysian goalkeeper, Khairul Fahmi. Corporate Social Responsibility (CSR) also plays an important role to ensure the success for marketing programme. Known as corporate citizenship, it is functioning as a companys responsibility towards society and environment by encouraging a positive impact through activities. It must be aligned with ethical standards, country law and norms to avoid any negative effects in a business environment. With collaboration with the loyalty team and community affairs, Astro sports marketing can deliver the message directly to subscribers. For example, Astro sports marketing organized a Kem B.O.L.A as one of their CSR effort to students in primary school. This Kem B.O.LA, according Venu Ramadass, is functioning as a clinic to give intensive training to selected students with high potential in football and to motivate them as well as nurturing their sense of sportsmanship and competitiveness Another clinic was organized by Astro incorporation with BMW team to give intensive training to those amateur tennis players. It was called Astro Tennis Clinic that was held recently, in March 2011. Besides clinic and intensive training, Astro sports marketing and loyalty team will work together to help those who are unfortunate by giving free tickets to watch football matches, to participate in ground events and also charity dinner. ADAPTATION OF MARKETING STRATEGIES AND MARKETING MIX The adaptations of marketing strategies are strongly allied with the four Ps which are Product, Price, Place and Promotion. In general, a business entity needs a product that has potential to be sold, at reasonable price, has a medium to deliver the product to market and promotion efforts to inform the potential buyers about the product. All these Ps are inter-related with one another. According to the Assistant Vice President of Sports Marketing, Mr. Ahmad Faisal, if one of these Ps is not available, the products will not success in marketplace. He also further explain on all of the four Ps functions in details as per below. The first P is product and it can be defined as tangible or intangible goods and services that a seller offers a buyer to purchase. Tangible products here mean go