Monday, February 17, 2020
Analyze Emmi in Switzerland and predict how they can be more Essay
Analyze Emmi in Switzerland and predict how they can be more sustainable in 2054 - Essay Example This essay will set out to examine the sustainability of Emmi Company, and its sustainability potential in the future, especially in relation to environmental impacts and anticipated changes in the next forty years. Emmi has sought to differentiate its brand by enhancing sustainability in the past through careful and sustainable use of resources, and in its production activities. By doing this, Emmi seeks to satisfy required food standards for its market niche, ensuring that its products are safe and of high quality (Emmi Group: Genuine Swiss Premium Taste, 2014: p1). Basing their activities on economic production, they are also aware of the customersââ¬â¢ anticipation that Emmi pursues a strategy of sustainability that should have continuous price reductions as an attribute. This brings up a crucial aspect of Emmiââ¬â¢s business strategy in attempting to satisfy the customersââ¬â¢ expectations for superior brand quality in relation to maintaining customer friendly prices. This paper discusses the strategy pursued by Emmi in using competent and sound technologies that enable them to carry out energy intensive processes, making the company one of the industryââ¬â¢s leading entity in corporate responsibility. Sustainability is also a critical aspect of Emmiââ¬â¢s mission statement that all its employees are expected to adhere to in sustaining the companyââ¬â¢s commitment to corporate management that is environmentally friendly. The sustainability strategy at Emmi is based on three key pillars, which are social commitment, economics, and ecology and finding a balance between these pillars (Three strategic pillars, 2014: p1). These pillars are grounded on corporate values that are aligned with its corporate philosophy, which will bring the pap er to an analysis of Emmiââ¬â¢s environmental impacts and changes anticipated in the next forty years, in relation to their global businessââ¬â¢ sustainability potential. Emmiââ¬â¢s environmental policy holds that
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