A More Perfect Union Speech | Barack Obama

A More Perfect Union Speech | Barack Obama The speech titled A More Perfect Union was delivered by Senator Barack Obama on March 18, 2008 at the National Constitution Centerin Philadelphia, Pennsylvania. The speech responds to the video of Barack Obamas pastor, reverend Jeremiah Wright, in which Wright denounced the United States and accused the government of crimes against people of colour. The pundits and various news media outlets played the clip repeatedly on the television and YouTube. First, the Obamas speech attempts to address the nation on their concerns of his affiliation with Reverend Wright. Second, the speech addresses the sustaining and prevailing issues of race within America and how it paralyses our nation. The speech is compelling because it possesses the necessary elements of effective and persuasive rhetoric; in summation, Obamas rhetoric works. Rhetoric is the study of opposing arguments, misunderstanding, and miscommunication. By addressing the misunderstanding and miscommunication connected to and perpetrated by racism in America, the audience sees precisely how effective Obamas speech is when examined through such lenses as the classical and 20th century rhetorical theories and concepts from Aristotle, Richard Weaver, Stephen Toulmin, Chaim Perelman, and Michel Foucault. Barack Obamas speech echoes the rhetorical concepts of ethos, pathos, and logos that explicitly discussed within Aristotles The Rhetoric. Ethos is how the speakers character and authenticity aids his or her influence of the audience; whereas pathos is a rhetorical device that alters the audiences perceptions through storytelling and emotional appeals (181). Logos uses reason to construct an argument and to covey an idea (182). Finally, kairos attempts to conceptualize the need for the correct timing (201). Therefore, ethos, pathos, logos, and kairos are within the speech and expressed in various ways, striking language and repetition, and through different receptors, emotions and sense. Ethos is accomplished on intellectual, spiritual, and biological levels. Obama does this by giving factual information. He interjects historical references; he explains the extent of his family tree. Thus, Obama gives creditability to his speech and validity to his message. He acknowledges that the press routinely looks for the latest evidence of racial polarization, not just in terms of white and black, but black and brown as well (Obama, par. 7). From this quote, the audience is being persuaded by the theoretical concepts of opposing arguments. The audience is fully aware of the partition between the races, and the speech is very effective due to the fact that Barack Obama is willing to speak of what is often unspoken. When addressing his intellectual ethos, Obama mentions that he has gone to some of the best schools in America (Obama, par. 6). Secondly, he recites, We the people, in order to form a more perfect union, which is easily recognized as the first line in the U.S. Constitution (Obama, par. 2). Even those who do not possess complete knowledge of the famous line immediately understand that something of importance is being conveyed to them. Thirdly, he demonstrates his awareness of past occurrences and present concerns on the global scale. Senator Obama recalls the legacy of slavery and Jim Crow within our nation (Obama, par. 24). He acknowledges the present dangers of conflicts in the Middle East and explains the cause of such conflict (Obama, par. 10). The audience is given evidence that he understands the role of history as well as the present-day global concerns affecting our nation. Furthermore, Senator Obama uses ethos to gain credibility with his knowledge of social issues that pervade our society today. He states, The most segregated hour of American life occurs on Sunday morning (Obama, par. 12). He acknowledges that the resentments of the black and white communities arent always expressed in polite company, but these resentments are manifested within our society in destructive ways, like racism (Obama, par. 31). The audience feels that he is knowledgeable and credible on the immediate topics affecting our future and our daily lives. Ethos is also applied on a spiritual level by mentioning his present faith and making Biblical references. He states that more than twenty years ago [he was] introduce[d] à ¢Ã¢â€š ¬Ã‚ ¦to Christian faith [with] obligations to love one another, to care for the sick and lift up the poor (Obama, par. 13). He noted how black people merged with the stories of David and Goliath, Moses and Pharaoh, the Christians in the lions den, [and] Ezekiels field of dry bones (Obama, par. 16). Senator Obama is altering the language. Christians did not exist in the Old Testament story of Ezekiel, but Senator Obama is effectively connecting with every major religion. Simultaneously, he is reaching out to the secular world as well. Being cognizant that everyone does not actively practice a religious faith, Obama chooses stories that everyone, Christians and non-Christians, could identify and recognize. Thus, these religious references connect with masses as well as members of the three major religions. Finally, Senator Obama gains ethos by explaining his own genetic makeup. He states that he is the son of a black man from Kenya and a white woman from Kansasà ¢Ã¢â€š ¬Ã‚ ¦ [He continues that he] is married to a Black American who carries within her the blood of slaves and slave ownersà ¢Ã¢â€š ¬Ã‚ ¦ [Then, he acknowledges that he has] brothers, sisters, nieces, nephews, uncles and cousins of every race and every hue scattered across three continents (Obama, par. 6). In essence, he reveals that he has the blood of Africa, the birthplace of humanity, and the blood of a woman of French descent within him. He has married a woman who has both slave and slave owner flowing within her. Moreover, he has fathered children who have the blood of humanity: African, European, slave, and the Caucasian slave owner within them. Thus, he is an authority on race. He states, [his] story [is] seared into [his] genetic makeup the idea that this nation is more that the sum of its partsthat out of many, we are truly one (Obama, par. 6). The audience revels at his remarkable story, and ethos is achieved through storytelling. In essence, Obama forges a biological connection with his audience. The connection is strengthened through Senator Obamas use of pathos. It is achieved through the use of emotional appeals. He alters the thoughts and feelings of his audience through storytelling, imagery, and allusion. The topic of race, within itself, evokes strong emotions, even to this very moment, this very second. The senator begins by telling a story of his grandfather who survived a Depression to serve in Pattons army during World War II (Obama, par. 6). The use of key terms such as Depression, Pattons army, and World War II evoke the emotional responses of patriotism and self-sacrifice. Toward the end of his speech, Obama shares another story; he tells of a young, white, Southern campaignerAshley Baiawho inspires an old, black, Southern man to vote (Obama, par. 45-46). In essence, Baia encourages pathos by telling her story. Barack Obama uses Baias story of inspiration to highlight the power in sharing his own story. The audience is able to connect through the emotional appeals that take place at the very core of humanity. It is easy to disrespect and dishonour something that is foreign and unknown, but it is hard to turn away from the essence of another mans soul. As fellow humans, the audience recognizes the sheer humanity in the story. Pathos is also achieved through the use of allusion and imagery. The imagery that is provoked with terms such as slave or slavery is still poignant today. Most people are cognizant of the plight of slaves within this country. The audience would be aware of the racism that ensued and the devastation and isolation that slavery caused in American history. When Barack Obama describes the various ways that racism manifested within our society, pathos is achieved because of the powerful imagery of the allusions to race and racial conflicts within our community. The audience is trapped and becomes aware of the prejudices and experiences of race and racism within their own lives, thus causing emotions to surge and overflow. Pathos, being the weakest form of rhetoric, is utilized by Senator Obama sparingly. Instead, he overwhelmingly utilizes the most powerful form of rhetoric, logos. Logos is the ability to embody rational, logical, methodical thoughts and persuasions. As it relates to Obamas speech, examples of logos are found throughout the text. For example, by displaying objectivity, the element of logos is achieved. Senator Barack Obama methodically explains the problems with race within America, and he gives logical, reasoned resolutions to the problems. He explains, The anger [of Blacks and] the memories of humiliation and doubt and fear have not gone away, nor has the anger and bitterness of those yearsà ¢Ã¢â€š ¬Ã‚ ¦ [Later he offers resolution and states that] the African-American community [must embrace] our past without becoming victims of our past (Obama, par. 34). Many African-Americans will identify with Obamas assessment of race within the African-American community, and they will be inspired to act in a positive manner. Simultaneously, he acknowledges a similar anger within the white community. They [feel] theyve worked hard all their livesà ¢Ã¢â€š ¬Ã‚ ¦They are anxious about their future, and they feel their dreams slipping away [and] resentment builds over timeà ¢Ã¢â€š ¬Ã‚ ¦ [Furthermore, he offers resolution and urges that] the white community [must acknowledge] that what ails the African-American community does not just exist in the minds of black people; that the legacy of discrimination [exists] (Obama, par. 36). From these lines, the audience is persuaded to respond in a positive manner as well, and they are urged to approach the subject of racism both subjectively and objectively. Senator Obama recognizes the duality of both plights and asks the American people not to blame each other but investigate and seek out the true reason of conflict within our nation. Thus, Obama is using inductive and deductive reasoning, which is indicative of logos. By utilizing Aristotles method and system, Obamas appeals to logic are beyond reproach. Once his reasons are defined, he states that this is the time that we must take action and secure our future together, and Obama begins to preach on the importance of time. The issue of time and timing directly correlates with the classical rhetorical term kairos. Obama conveys time in a powerful fashion. In the beginning of his speech, he states, Two hundred and twenty one years ago [our forefathers]à ¢Ã¢â€š ¬Ã‚ ¦produced [a document that was] eventually signed, but ultimately unfinished. It was stained by the nations original sin of slavery [that] brought the convention to a stalemate until the founders chose to allow the slave trade to continue for at least 20 more years, and leave any final resolution to future generations (Obama, par. 3). Later, he explains how people often manipulate race to win political elections and prevent unity. Barack Obama speaks of the continual war between segments of our community. Then he states, But race is an issue that I believe this nation cannot afford to ignore right now (Obama, par. 23). Furthermore, he acknowledges the complexities of race in America have never been resolved. He urges Americans to come together and solve [the] challenges [in America] (Obama, par. 33). He persuades the audience to racial relations within America a priority. In summary, kairos is aggressively addressed and highlighted. The audience realizes that the problem at hand may have been ignored by our forefathers, but these problems must be addressed now. Toward the end, kairos reaches its peak of effectiveness. Obama states that what has been effectively dividing the races in the past will not happen again: Not this time. This time we want to talk about crumbling schoolsà ¢Ã¢â€š ¬Ã‚ ¦This time we want to reject the cynicismà ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [healthcare]à ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [jobs]à ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [race]à ¢Ã¢â€š ¬Ã‚ ¦This time-This time we want to talk about the men and women of every colour and creed who serve together, and fight together, and bleed together under the same proud flag (Obama, par. 40-41). From these lines, the audience feels the urgency of time; the listeners realize that this time America must act. Obama effectually uses the sophistic rhetorical theories and concepts to ignite and unite the audience; however, he also incorporates modern-day rhetorical theories and concepts as well. Specifically, Senator Obama utilizes the hierarchy of definition, analogy, cause and effect, and testimony of the 20th century rhetorician, Richard Weaver. In the introduction of Language Is Sermonic, the narrator summates Weaver as stating, Rhetoricà ¢Ã¢â€š ¬Ã‚ ¦is a positive act with consequences in the worldà ¢Ã¢â€š ¬Ã‚ ¦Every utterance is an attempt to make others see the world in a particular way and accept the values implicit in that point of view (1348). Similarly, Obama desires to persuade the audience to see the world from a different perspective, a different lens. First, toward the beginning of the text, Obama defines the Black church. He states, Black churches across the country embody the community in its entirety-the doctor and the welfare mom, the model student and the former gang-bangerà ¢Ã¢â€š ¬Ã‚ ¦Services are full of raucous laughter and sometimes bawdy humour Full of kindness and cruelty, the fierce intelligence and the shocking ignorance, the struggles and successes, the love [as well as] the bitterness and biases (Obama, par. 18). If one really looks closely at the definition, it is also a definition of America as well as the Black church. By explaining the polarity within the Black church, he explains the polarity within America as a whole. In this way, Obama uses rhetoric in a positive way to impact his audience and highlights that every utterance is an attempt to make others see the world in a particular way [through definition]. Second, Weaver asserts, Rhetoric [is] the most important of all ends, the persuading of human beings to adopt right attitudes and act in response to them (1351). From these lines, one can examine Senator Obamas use of twentieth century rhetorical theories and concepts. Obama uses cause-and-effect by illustrating the history of racism within the United States (1354). He states: We do not need to recite here the history of racial injustice in this country. But we do need to remind ourselves that so many of the disparities that existed between the African-American community and the larger American community today can be traced directly to inequalities passed from an earlier generation that suffered under the brutal legacy of slavery and Jim Crow (Obama, par. 24). In essence, Obama is stating that the racism today has a sordid past in our history; it can not be ignored, but it must be confronted, discussed, and acted upon. Obama is using this cause-and-effect to play on the emotions of his audience. Everyone is aware of the gruesome history, yet, as Weaver puts it, Humanity includes emotionality or the capacity to feel and suffer, to know pleasure (1352). From these lines, it is obvious that Senator Obama uses cause-and-effect to evoke an emotional response and sway the audience to his point of view. Furthermore, Barack Obama utilizes the elements outlined by Stephen Toulmins The Uses of Argument. He uses the schema of the six components in analysing arguments: qualifier, claim, data, warrant, backing, and rebuttal. The qualifier is the word or phrase [that] expresses the speakers degree of force or certainty concerning the claim (1418). Next, the claim is the conclusion whose merit must be established (1417). Then, the data is the fact we appeal to as a foundation for the claim (1417). The warrant is the statement authorizing our movement from the data to the claim (1419). The backing is the credential designed to certify the statement expressed in the warrant; backing must be introduced when the warrant itself is not convincing enough to the readers or the listeners (1420). Finally, the rebuttal is the statement recognizing the restrictions to which the claim may legitimately be applied (1421). The following examples show how Obamas speech utilizes these principles as well: First, by working together, we can move beyond some (qualifier) of our old racial wounds (claim) by virtue of asserting a firm conviction, a conviction rooted in my faith in God and my faith in the American people (data), because we have no choice if we are to continue on a path of a more perfect union (warrant), as we know its a racial stalemate weve been struck in for years (backing)à ¢Ã¢â€š ¬Ã‚ ¦ Second, the vast majority (qualifier) of Americans want the issue of race to be resolved (claim) by virtue of the desire to perfect our society by young people whose attitudes and beliefs and openness to change have already made history in this election (data), because there is hope in the next generation (warrant)à ¢Ã¢â€š ¬Ã‚ ¦(Obama, par. 33, 42) Similarly, as a rhetoric, Obama uses Chaim Perelmans techniques to connect to his audience. Perelmans The Realm of Rhetoric states, The importance of rhetoric, of the psychological technique which acts upon the hearers will in order to obtain his adherenceà ¢Ã¢â€š ¬Ã‚ ¦[B]y showing that for any subject there are two opposing discoursesà ¢Ã¢â€š ¬Ã‚ ¦the existences of one single truth [is denied] (1379). From these lines, the audience can assume that Senator Obama verbalizes the plight of black, white, and brown Americans. He dismisses a single truth, and Obama accepts multiple truths within a society. He promotes inclusion and commonality among all people despite socio-economics or race, and Obama encourages them to look at both sides of the argument. Thus, he uses psychological techniques in order to connect with his audience. Similar to Aristotles rhetorical concept of kairos, in Chaim Perelmans The New Rhetoric: A Theory of Practical Reasoning he states, Political speakingà ¢Ã¢â€š ¬Ã‚ ¦urges us either to do or not to do something (1387). Not this time. This time we want to talk about crumbling schoolsà ¢Ã¢â€š ¬Ã‚ ¦This time we want to reject the cynicismà ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [healthcare]à ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [jobs]à ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [race]à ¢Ã¢â€š ¬Ã‚ ¦This time-This time we want to talk about the men and women of every colour and creed who serve together, and fight together, and bleed together under the same proud flag (Obama, par. 40-41). From these lines, Obama is calling for action. He is urging the audience to respond and respond now. Using anaphora, the importance of acting now is echoed over and over again. It provokes emotion, pathos. He is promoting social cohesion in his audience. Furthermore, Perelman states, Things present, things near to us in space and time, act directly on our sensibility (1395). Obamas speech parallels this concept. Obama begins by making allusions to Americas historic past: Two hundred and twenty one years ago [our forefathers]à ¢Ã¢â€š ¬Ã‚ ¦in a hall that still stands across the streetà ¢Ã¢â€š ¬Ã‚ ¦produced [a document that was] eventually signed, but ultimately unfinished. It was stained by the nations original sin of slavery [that] brought the convention to a stalemate until the founders chose to allow the slave trade to continue for at least 20 more years, and leave any final resolution to future generations (Obama, par. 23). From this quote, Obama even reflects the idea of time, past and present, in the very location in which the speech is given. He is connecting the past to the present. This quote highlights the importance of the location of Obamas speech on race, and how the event at the location has made the present setting possible. Finally, Michel Foucaults The Order of Discourse can easily be applied to Senator Barack Obamas speech on race in America; the political speech delivered in March 2008 concerned the taboo subjects of racism and how racism affected our religious rhetoric. According to the text, Foucault remarks, The desire to locate truth in something other than discourse itself hasà ¢Ã¢â€š ¬Ã‚ ¦spawned several mistaken beliefsà ¢Ã¢â€š ¬Ã‚ ¦ [Foucault questions] the will to truth [and attempts to] restore to discourse its character as an event (1432). Likewise Obama seeks to locate truth in his own experiences and through the invitation of discourse with the audience. Senator Obama discusses the discourse of race in America in a reasonable and logical manner, yet he also seems sincere, full of character, and an expert on the topic. Toward the beginning of The Order of Discourse, Foucault states, I should not like to have to enter this risky order of discourse (1460). Obamas speech is a risky order of discourse. Racism in America is, in many ways, ingrained and embedded within the culture. There are deep wounds that accompany a deeply wounded history. Foucault remarks, In a society like oursà ¢Ã¢â€š ¬Ã‚ ¦We know quite well that we do not have the right to say everything, that we cannot speak of just anything in any circumstances whatever, and that not everyone has the right to speak of anything (1461). Foucaults statement sums up Senator Obamas dilemma. His pastor has spoken words that should not have been uttered-publically at least. Obama states, Weve heard my former pastor, Jeremiah Wright, use incendiary language to express views that have the potential not only to widen the racial divide, but views that denigrate both the greatness and the goodness of our nation and that rightly offend white and black alike (Obama, par. 8). In our society, it is simply not acceptable to transmit racism in a public and formal manner. Racism exists, but it is most often in the subtleties and comforts of familiar spaces and private homes. Thus, Obamas willingness to have an honest conversation on the taboo subject of racism in America is a risky order of discourse. To reiterate, the speech delivered by Barack Obama in March 2008 exemplifies effective rhetorical theories and concepts. Obama hopes to heal Americas turbulent racial legacy and move forward, from the negativity of the past, in a positive, logical manner through ethos, pathos, and logos appeals. First, Senator Obama argues against the long standing racial climate that exists within American society. Second, he broaches subjects that are often discussed in the private sphere but rarely discussed openly. Third, he wants the audience to know that he is an articulate, vibrant, and diverse African-American man who is capable of leading this country forward. Finally, he uses rhetoric to calm the misunderstanding of his personage and his controversial affiliation. In essence, he uses many elements that are exemplified in the classical and modern-day study of rhetoric, blends and expands new rhetorical devices in order to elevate the message, and effectively reaches a broad audience composed of multiple ethnic groups, multiple religions, and multiple socio-economic divisions. Through the rhetoric of language in the speech, Senator Obama proposes to have an honest conversation on race and unite the historical racial divide. In summary, the speech effectively connects to the audience through the multi-media of rhetoric.

The Adventure of Huckleberry Finn Essay -- Literary Analysis, Mark Twa

Often throughout a person’s life negative and positive influences are infused into one’s mind through friends, and family. In Mark Twain’s novel, The Adventures of Huckleberry Finn, the lead character, grows up under the guidance of three different adult views on how a boy should behave. Huck, the lead character, learns helpful and damaging life lessons from the Widow Douglas, Miss Watson, Jim, and pap. To begin with, the Widow Douglas and Miss Watson are two wealthy sisters who adopt Huck. Thw two sister’s want to teach Huck the importance of religion, manners, and behaving. After staying in the house for a while, Huck realizes that â€Å"it [is] rough living in the house all the time†, because the Widow Douglas wants to â€Å"sivilize [him]†(Twain, 1). When dinner is ready the widow would call Huck to the table, but before they began eating the widow needs â€Å"to tuck down her head and grumble a little over the victuals† (1). Huck knew there was nothing was wrong with the food but because the widow was religious she was trying to instill in Huck that he needs to bless his food and give thanks to God for it. The widow is trying to make religion a part of Huck’s life, which seems to be a negative impact on his life considering the many times Twain portrays religious persons as being gullible. Miss Watson, the more forceful of the two sisters, i s adamant about getting huck to behave. To help mold Huck into a person that â€Å"go[es] to the good place† also known as heaven, Miss Watson constantly tells him things to do to help him behave such as â€Å"don’t put your feet up there† and â€Å"set up straight†(2). Besides adopting a religion, and behaving, Hucks appearance needed to be neat and respectable. Although the new clothes made Huck â€Å"sweat and sweat,... ...who has ever â€Å"kep’ his promise to ole Jim† (80). Another character quality that Huck learns from Jim is that African-Americans are people too that can feel the same about their family as Caucassians feel about theirs. Huck often hears Jim moaning in the night about being homesick and missing his family. This is when Huck understands that just because Jim is African-American does not mean that they are incapable of having the same feelings as Caucassians. In general Jim affects Huck positively because now Huck is humble, trustworthy, and not as influenced by society about African-Americans. Ultimately, Huck’s personality is shaped by three adults with different guidance styles. In general Miss Watson, Widow Douglas, and Jim put in beneficial character traits to help shape Huck Finn as a person, while pap only added worthless drivel such as not going to school.

Macbeths Varying Atmosphere :: Macbeth essays

Macbeth's Varying Atmosphere      Ã‚   Concerning the atmosphere in William Shakespeare's Macbeth, the reader might say that it is ever-changing and yet constant in many ways. Let us look at it in this essay.    L.C. Knights in the essay "Macbeth" mentions equivocation, unreality and unnaturalness in the play - contributors to an atmosphere that may not be very realistic:    The equivocal nature of temptation, the commerce with phantoms consequent upon false choice, the resulting sense of unreality ("nothing is, but what is not"), which has yet such power to "smother" vital function, the unnaturalness of evil ("against the use of nature"), and the relation between disintegration in the individual ("my single state of man") and disorder in the larger social organism - all these are major themes of the play which are mirrored in the speech under consideration. (94)    Charles Lamb in On the Tragedies of Shakespeare comments on the atmosphere surrounding the play:    The state of sublime emotion into which we are elevated by those images of night and horror which Macbeth is made to utter, that solemn prelude with which he entertains the time till the bell shall strike which is to call him to murder Duncan, - when we no longer read it in a book, when we have given up that vantage-ground of abstraction which reading possesses over seing, and come to see a man in his bodily shape before our eyes actually preparing to commit a muder, if the acting be true and impressive as I have witnessed it in Mr. K's performance of that part, the painful anxiety about the act, the natural longing to prevent it while it yet seems unperpetrated, the too close pressing semblance of reality,give a pain and an uneasiness [. . .]. (134)    D. F. Bratchell in Shakespearean Tragedy record's Charles Lamb's consideration of   Macbeth's atmosphere as essential to the purpose of the play:    For Lamb the essence of the tragedy in Macbeth lies in the poetically suggested atmosphere of horror and evil impulse, readily seized upon by the imagination of the perceptive reader, whereas stage representation concentrates the mind on the action. (133-34) Roger Warren comments in Shakespeare Survey 30 , regarding Trervor Nunn's direction of Macbeth at Stratford-upon-Avon in 1974-75, on opposing imagery used to support the opposing atmospheres of purity and black magic:    Much of the approach and detail was carried over, particularly the clash between religious purity and black magic.

Mission Statement Essay

Mission Statement The mission statement of WRSX’s Group is to help their clients developing their strength and brand images via creative advertisement and marketing activities. Also, they focus on building their business strategy to keep the cost in line with industry averages as well as growth in market share, profitability and returns for shareholders. Their mission statement is quite interesting and attractive for global clients. The company delivery their mission by using industry sector and business unit specialisations, which mainly contributes the independence of business units that will also contributes on their services to global clients. Furthermore, in order to make their mission accomplishable, WRSX had expanded their offices to different cities are Paris, New York, London and Singapore. Therefore, keep this mission statement will be a smart choice for them in order to keep the organization maintain and increase the market share. Since the WRSX Group attracts the global clients, they can expand their range of products and services to potential locations and new industry sectors. On the other hand, they can still focusing on taking care of their existing customers. Also, this mission statement has been keeping them succeed than the others, which made their reputation is no longer an advertising agency but becomes more into marketing communications group in these sectors: automotive and transport, health and pharmaceuticals, telecoms, personal care, beauty and fragrances, public sector and charities. Structure and Key Management Personnel The strategy of WRSX is putting a heavy demand on their management abilities. Therefore, they should try matrix structure because it costs less but still using the human resources effectively, where leaders need to know how to attract, retain and develop the top performers, in order to meet production and business situation more volatile. Besides, matrix structure can help leaders control their employees easier with day-to-day report to product manager, where it contains their flow of skills and information of running or managing product development processes. The matrix structure works horizontally where each manager has different functional disciplines, yet still need to report to the head of department, who authority vertically downwards. Therefore, the company will have multiple command also control  structure. Moreover, the company should also invest on Strategic Leadership Capability since its performance is below the industry average. It will provide this department with more effective resources and abilities in leading capability as well as human resource management. The following benefits of investing on Strategic Leadership Capability are guiding the organization through complexity vision as well as lead and unite workgroups across divisions to reach the achievement of their mission statement. Also, it will be able to manage of both internal and external risks in order to retain high quality personnel. Lastly, WRSX should address the bottleneck in the Procurement and Supplier Management. The causes of this problem are the way of managing production buying and the way of building relationships with suppliers, which led WRSX in failing to use their Group buying power that is buying media for clients. Also, WRSX had failed in applying economies of scale to their group that is the most ef fective used in strategic management and financial management, which focusing on increase profit also labour productivity, the cost of using the strategic decisions and executive producer as well as competitive environment.

Varsha

REPORT WRITING ABCD ABCD, the technical symposium, held true to its tagline- The best there was, the best there is, the best there ever will be. A throng of students from various colleges flocking the campus. The able coordinators led them through registration and to the paper presentation event which kicked off the day long extravaganza. The quizzing event had numerous students attending the preliminary event but only a few reached the final. The final was a nail-biting experience with cut-throat competition and a tie break win.Being from the computer science department, the students proved their mettle in the code debugging event, which was lauded by all the participants as an out of the ordinary approach to the competition. Mobile app development and digital art gave an opportunity for non-programmers. We also had non-technical events like Dumb charades and Adzap where students channelled their inner actor. Shipwreck and JAM events attracted many. The greatest hit however was full toss, an indoor version of cricket, the surprise event of the day.The success that we saw was not without reason. So, it would only be befitting to mention the long but rewarding journey behind it. The planning started out small, with the class representatives drawing up the budgets. Soon, all the students were pitching in with the organization of Kranti. Procuring sponsorship for the event was a revelation of sorts. We learnt a hard lesson that every rupee has to be earned and nothing comes free. Despite the scoffs, refusals, doors shut on our faces, we managed to get a whooping amount of two lakhs.The event brought out a whole new creative side of the students hidden behind a facade` of technical expertise. The walls were laced with authentic Indian art like warli and madhubani paintings. The boys erected a look-alike model of the Vivekananda memorial- a fitting centrepiece. The official website of abcd was built from scratch by our in-house technocrats. The state of the art crea tion showcased our theme beautifully and enabled students to register online. The experience taught us to work as a team and we came to respect each other.We played off each other’s strengths while respecting our own shortcomings. This resulted in an efficient and organised event that went along without a hitch right up to the valedictory function. Participants filing out, the charts pulled down, furniture restored to their normal arrangement- the day was coming to an end. We were swarmed with a multitude of emotions. Relieved the event was over, euphoric the event was a success, sore to our every last bone, a little sad that life was back to normal, one thought unified us all- the day was going to be etched in our minds forever as the epitome of our college life.

Lawyers, Scientists Urge Ethics in Biological Advances

In this news article, the concerns of scientists toward an amoral approach to the advances of biological sciences and engineering are examined. Much of the article centers on a keynote address delivered by Harvard Law School professor Einer Elhauge where the professor states â€Å"The issue is that people tend not to focus on the consequences of certain forms of human re-engineering.†The professor goes on to comment that the great strides in biological science may yield a great number of advances in helping humanity overcome a number of diseases and afflictions, but he also acknowledges that there is great potential for abuse. Examples of such abuse include issues such as altering the sex of a child in the womb or even a deaf family biologically engineering the deafness of their offspring.Ultimately, the Elhuage’s focus is to convince the scientific community that, even though it has biological technology to alter evolution, it should use ethical standards before embark ing on the proverbial â€Å"playing God† concept that Mary Shelly warned science about 250+ years ago.To a great degree, the article is accurate in terms of its presentation and call for moral and ethical consciousness. Just because science reaches the technological or biological advances of a highly evolved society does not mean that science can now re-orchestrate what is considered morally acceptable in the hearts and minds of the population. As such, science should understand the limits of ethical and moral behavior and not approach advancements with total mindlessness and amorality.Congressman Calls out Tech Firms on China Ethics.The bulk of the purpose of this article is to put the onus on American and international businesses to reconsider their actions when empowering China by conducting extensive business with the nation.In the article, it is reported that Congressman Chris Smith has taken internet companies such as Yahoo, Google, Sysco Systems, etc to task for going along with China’s internet censorship program. This may not seem like an entirely important issue, but one needs to keep in mind that China is primarily a military-industrial complex dictatorship that has a horrible record for human rights violations. As Smith points out, when American businesses work in tandem with nations with such abominable track records they enable such dictatorships and help perpetuate significant human rights violations.Furthermore, it is noted that journalists in China have been censured and punished and imprisoned for exercising their free speech. Smith suggests that American businesses that contribute to such a scenario should be fined and sanctioned.What Smith is essentially doing here is he is compelling American companies to conform to ethical standards of behavior and that is commendable. However, these companies have limited ability in terms of being able to shape domestic Chinese law. Furthermore, in such a highly competitive international bu siness environment, it is difficult to impose ethics as defined by one nation onto another nation, no matter how noble the cause. Smith’s statements are commendable, but it is not entirely clear if they will be successful.Ethics board fines Dow for giving state workers airplane rideAs the title of the article infers, the center of the ethics controversy this article deals with is a fine levied at Dow Chemicals to the tune of $2,500.00 for flying three state college employees to an out of state training program. At the time of the issue of contention, Dow was launching a co-operative training program with the state college (Louisiana Community and Technical College) and provided free airline tickets to employees for meeting purposes. This, however, was a violation of state ethic laws, hence the fine.This scenario strikes one as, well, silly. For Dow to compensate the airline tickets of three state workers so all parties can hash out a co-operative venture hardly seems like une thical behavior, although it is defined as such under state ethics laws. While the whole scenario comes off as much ado about nothing (actually, $2500 to a multi-billion dollar company such as Dow is basically nothing), it technically is a violation of state laws and the levied fine is valid. However, it does not seem like any real, serious ethical violations actually took place.If anything, the situation appears more like an error as the result of an oversight as opposed to a deliberate ethical violation. Oversights, however, are not an excuse for not following directions. In that regard, the decision against Dow was valid and the fine levied justified.BibliographyAnon. (2007, February 9) Ethics board fines Dow for giving state workers airplane ride.The Associated Press.   Retrieved February 12, 2007 fromhttp://money.aol.com/news/ articles/_a/ethics-board-fines-dow-for-giving-state/n20070209095709990003Schwankert, Steven.   (2007, February 12) Congressman Calls out Tech Firms o nChina Ethics. IDG News Service, Retrieved February 12, 2007, fromhttp://www.infoworld.com//07/02/12/HNcongressmanchinaethics_1.html/article/ sourcedomain =www.dailyfreepress.com&MIIHost=media.collegepublisher.comZerey, Ralpha. (2007, February 12) Lawyers, Scientists Urge Ethics in BiologicalAdvances. The Daily Free Press. Retrieved February 12, 2007, fromhttp://media.www.dailyfreepress.com/media/storage/paper87/news/2007/02/12/News/Lawyers.Scientists.Urge.Ethics.In.Biological.Advances-2712941.shtml?

Speech-language pathology Personal Statement Example | Topics and Well Written Essays - 750 words

Speech-language pathology - Personal Statement Example I realized that he was not paying attention to what I was telling him and had mixed feelings of shock and surprise to his response. I kept wondering about it only to learn later that the child was suffering from autism and his response is termed as echolalia, a typical characteristic found in autistic kids. Autistic children who exhibit this characteristic communicate by simply repeating songs or words which they have heard during a previous activity or everyday life. Such children are unable to engage in the right form of communication and in most cases would not understand what they are saying. This experience provided the impetus for my interest in communication disorders and more specifically with autistic children. It was in that moment of silence that I realized the importance of effective communication especially with children with special needs. In order to widen my knowledge, skills and experience in communication I am applying for the Master’s program in speech-langu age pathology at the University of Utah and I believe that this course will help me pursue my long-term goal. I strongly believe that communication is a vital requirement that drives the existence of mankind. Over the years I have collected considerable resources, self-contained units on communication disorders and my current experience as a speech-language pathology aide has enabled me to understand human communications in greater detail. My first bachelor’s degree is not related to communications and the GPA is a reflection of the lack of interest for that course. It was only later that I developed a keen interest for communications and hence I pursued a second bachelor’s degree and graduated from the Utah State University in Communication Disorders in August 2012 with a GPA of 3.8. I believe that this GPA is reflective of the passion and determination I have for communications and speech-language pathology in particular. This course helped me gain a clear focus and a vision for